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Muir, president of The PRHouse, which
developed the brand of Holiday Alley to
strategically mirror Travel Manitoba's.
"We recognize that Travel Manitoba is doing
an incredible job of growing tourism for all of
us. The 96-4 plan the Manitoba Chambers of
Commerce has negotiated to circulate four
per cent of tourism tax revenue back into
tourism marketing is very helpful," she says.
When Muir first conceived Holiday Alley
in 2016, she made a point of putting a small
line at the top of all her to-do lists. It quotes
Danish architect and urban designer Jan
Gehl, who was guest speaker at the Winnipeg
Chamber's Liveable Cities Conference in
September 2018.
"A good city is like a good party — people
stay longer than really necessary, because
they are enjoying themselves." ■
"A good city is like a good party
— people stay longer than really
necessary, because they are
enjoying themselves."
Hundreds of families had their photos taken for the giant
selfie exhibit (photo by Joy Balmana). Below: Before-and-
after shots show the difference a little light can bring.
Opposite: Maria Freeman, executive director of Inclusion
Selkirk (left) and Holiday Alley volunteer Marlena Muir in
the 1950s Riverside Grill (photo by Shirley Muir).
