Creating Dreams
Cont���d from page 26
One innovative product Discovery Homes
will be showcasing is vinyl plank flooring.
���It can look like hardwood or tile ��� it���s very,
very convincing,��� Mr. Rist says. ���One of the
risks with hardwood flooring is that the
changes in temperature and humidity affect it. It will shrink and swell. Vinyl plank
flooring is more affordable and durable. It���s
difficult to scratch.���
Mr. Rist has noticed a trend towards the
contemporary home.
���More and more people are looking for a
sleek style of home, something very linear.���
Frank Controneo, Sales Manager for Artista
Homes, says the Parade of Homes is a great
opportunity for builders to try out new designs and styles. His company has participated in the Parade for nine years.
���We���re coming up with new ideas every
day for show homes. This event is huge for
the building industry. We get to showcase
innovative design,��� Mr. Controneo says.
Cont���d on page 30
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& SouthPointe
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28 Parade of Homes Spring 2013
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