Your Guide to Investors Group Field

June 2013

A guide to the new home of the Winnipeg Blue Bombers, Investors Group Field

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GET READY TO PLAY 11 'MY FIRST BOMBER GAME' PROMISES UNFORGETTABLE EXPERIENCE FOR NEW FANS A NEW PROGRAM IS aiming to give new fans an unforgettable introduction to the Big Blue. Still in development, the 'My First Bomber Game' program will give all new fans the chance to be part of the Blue Bomber experience. While it will be open to 'kids of all ages', the Club expects most interest will come from children. Jerry Maslowsky, vice-president of marketing and brand development for the Winnipeg Football Club, said the program will help create the next generation of Blue Bomber fans. "People pick their sports teams for life when they are young," he said, "which is why this program is important. It will help them build a foundation of memories and a strong connection to the Club that will hopefully last a lifetime." 'PEOPLE PICK THEIR SPORTS TEAMS FOR LIFE WHEN THEY ARE YOUNG.' Sandra Henault and her husband Wayne are season ticket holders who are excited about the new program and the idea that their youngest children — Braeden, 11, and Paige, 9, may be able to participate. "This program will enhance everything about the game and make it that much more memorable," she said. "It's a great idea to give kids a terrific experience." The 'My First Bomber Game' program will be open to fans of any age. Once details have been finalized, the community will be able to find out more online at "This will be great family fun for everyone," Maslowsky said. "With inflatables and Buzz and Boomer, it will be a fantastic way to commemorate a first game." The program will develop over the first season in the new stadium, as the Blue Bombers determine how to provide the best possible experience for their new fans. "It will be an evolving process. How we run the program on game No. 1 may not be how we do it on game number three," Maslowsky said. "The bottom line is that we will do what works best for our new fans." Hay Decorating (1972) Co. Ltd. Painting and Decorating Commercial / Industrial Proud to be part of the Stuart Olson Dominion Team on the Winnipeg Stadium-Investors Group Field 4610 Roblin Blvd. Winnipeg, MB R3R 0G5 Phone: 204 889-8527 Fax: 204 889-8501 Email:

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