16 SPRING 2021
MANITOBAH MUKLUKS
GROUNDED
IN TRADITION
Manitobah Mukluks programs celebrate Indigenous arts and culture
BY WENDY KING
A
Manitoba-grown, Indigenous-owned footwear
company is doing more than keeping feet warm and
cozy through frigid Canadian winters. Manitobah
Mukluks founder and CEO Sean McCormick and his
team are doing their level best to help preserve and promote
traditional culture and art forms through the company's
Storyboot School and its Storyboot Project.
Storyboot School is a charitable foundation set up primarily
to teach mukluk-making to Indigenous youth across the
country. The Storyboot Project is the platform that enables
Indigenous artists to sell mukluks through Manitobah
Mukluks' world-wide distribution channels — and to receive
all the revenue from those sales.
"A lot of what we want to do is celebrate and share Indigenous
knowledge and strengths, and I think Storyboot Project is one
of the really great tools for that," says McCormick.
