"They taught me how to paint quickly
and from there I never really looked
back," she says.
Lancaster's style is "process-
oriented," and conversations with
clients guide her. Some clients are
very particular and specific.
"They'll come with a whole bunch of
things added together and then I'll
have to create that on the wall."
Some follow her work online and just
want Lancaster to have free rein.
"Their direction might be, 'I really
want a bluebird,' or they might pick
an animal or something and then
that's the only direction that I have."
Lancaster also works with interior
designers.
"They'll tell me, 'This is the vibe
or the palette we want to go with.'
Maybe it's edgier or maybe an
angular design — they'll choose
the concept and then I just make it
happen."
Recently, she worked in a newly built
home whose owners were inspired
by a handful of photos they saw on
Pinterest.
"So I just took colours from their
house and used their ideas to design
something contemporary, so it looks
like the mural was always part of the
house."
Most of her work is freehand and
the best results come in trusting the
process, taking inspiration from the
room and the wall itself and letting it
flow together.
"Sometimes I just stand there and stare at the wall for five minutes and then I
have a better idea."
She recently completed an assignment in an eight-storey apartment block,
painting a simple, bold design of a number with a graphic element beside each
elevator door. She says painting is much more time- and cost-effective than a
vinyl graphic.
MURAL, MURAL,
ON THE WALL
— Cont'd from page 95
CREATIVE REIGN FOUNDER AND ARTIST RACHEL LANCASTER.
Cont'd on page 98
96 Parade of Homes FALL 2021
