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SUMMER 2023
(L–R) OODENA AT THE FORKS / CANADIAN MUSEUM FOR HUMAN RIGHTS / COUNTRYFEST
The Manitoba Tourism Strategy is a collaboration of the Government of Manitoba, the Manitoba Chambers of
Commerce and Travel Manitoba, which targets growth in visitor spending by 50 per cent to reach $2.5 billion by 2030.
Tourism Strategy recognizes Manitoba as a must-vis-
it four season destination with world-class attractions
like the Leaf - Canada's Diversity Gardens, Qaumajuq
and the Royal Aviation Museum of Western Canada. Re-
newed attractions like the Manitoba Museum solidify
Manitoba's reputation as a distinctive presence in the
tourism marketplace.
The Manitoba Tourism Strategy also identifies the growth
opportunities that can get us to our goal. Key pillars such as
authentic Indigenous and Francophone experiences, as well
as winter and water-based activities are the foundations for
destination development to build upon.
Travel Manitoba's refreshed brand harnesses the emotional
impact of our most awe-inspiring tourism assets, connecting
travellers' hearts with the places they visit.
Manitoba's tourism brand has evolved to meet changing
visitor expectations and to be competitive in the new
travel landscape. Drawing on the power of our refreshed
brand and new heart-stirring tagline, our marketing con-
nects with visitors' desire to experience something more
when they travel. So when their heart needs quiet or when
it needs to race, sing or reflect, Canada's Heart is Calling.
We need a bold vision for the tourism industry as we
aim to double visitor spending by 2030. The Manitoba
CONNECTING TRAVELLERS'
HEARTS WITH MANITOBA
Learn more at travelmanitoba.com.
TRAVEL MANITOBA
