Small Business Month

S M A L L B U S I N E S S M O N T H - S U P P L E M E N T T O T H E F R E E P R E S S - S A T U R D A Y , O C T O B E R 2 1 , 2 0 2 3 2 T he 2024 Dine Manitoba Restaurant Guide, launched by Manitoba Restaurant and Foodservices Association, allows diners to savour the flavours from eateries across the province at a fraction of the price. At the same time, the initiative supports four local charities — The Dream Factory, 1JustCity, the Children's Rehabilitation Foundation and Toba Centre for Children and Youth. The Dine Guide costs $25, and buyers have the chance to direct $5 of that cost towards one of these four organizations. Shaun Jeffrey, executive director and CEO of Manitoba Restaurant and Foodservices Association, says the last time the Dine Manitoba Restaurant Guide was published was in 2021 — and the popular publication has been welcomed back with enthusiasm. "This year, there's a larger focus on local restaurants and the coupon values are far higher than previously. Each coupon is worth an average of $15 in savings, so you earn your money back in two dining experiences while supporting a great local charity," he says. Unlike last year, the MRFA now has multiple charity partners, adds Jeffrey. "Last time, we only had one charity partner, and the public who purchased the guide asked for more options. When purchasing the guide, the buyer is prompted to choose a charity." In the past, the Dine Guide sold nearly 5,000 copies and raised more than $40,000. With the 2024 edition, Jeffrey hopes to boost the fundraising goal to $50,000. In addition to altruistic intentions, diners also benefit from the purchase since this year's guide contains more than $2,000 in savings to dining destinations such as Cordova Tapas and Wine, Promenade Brasserie, Saddlery on Market and Velvet Glove at The Fairmont. Other participating restaurants include Dreamland Diner, Friskee Pearl Bar & Eatery, Thirsty Lion Tavern and Silver Heights Restaurant and Lounge. For a taste of international cuisine, the guide features Carnival Brazilian BBQ, Bangkok Thai Restaurant, Charisma of India, Kyu Bochi, Pasquale's Ristorante Italiano, Taste of Mediterranean and Tehran Market and Café. As for faster fare, the Dine Guide allows diners to quench their cravings at food stops such as Popeyes Louisiana Kitchen and Burrito Splendido. The list goes on, with a total of 50 participating restaurants. And with the holiday season fast approaching, the Dine Guide offers food for thought for those planning a festive outing. At the same time, it's also a great gift idea for anyone on your list, including teachers, neighbours, family members, coworkers and everyone in between. "This is a gift that you can use all year long. The average coupon usage in 2021 was seven, and this would save you over $100," Jeffrey says. "Plus, you are supporting local businesses." For bosses wondering what to get their workers for an end-of-year gift, look no further. "This is a great holiday gift for your employees," Jeffrey says, "so we are hoping Manitoba business owners can support this initiative." The 2024 Dine Manitoba Restaurant Guide is available for purchase online at www.dinemanitoba.ca. Online orders include a fee for shipping and handling. For those who prefer to pick it up in person, they can make their purchase at the Manitoba Restaurant and Foodservices Association office at 450-112 Market Ave. The book is also available at Love Local Manitoba in St. Vital Centre, at Made Here MB in the basement of the Richardson Building at 1 Lombard Place and at all Smitty's restaurants in Winnipeg except the Westwood location, To learn more about the 2024 Dine Manitoba Restaurant Guide, visit www.dinemanitoba.ca, email info@mrfa.mb.ca or call 204- 783-9955. Dine Manitoba Restaurant Guide Bigger, Better To learn more about the 2024 Dine Manitoba Restaurant Guide, visit www.dinemanitoba.ca, email info@mrfa.mb.ca or call 204-783-9955. This year, there's a larger focus on local restaurants and the coupon values are far higher than previously. Each coupon is worth an average of $15 in savings, so you earn your money back in two dining experiences while supporting a great local charity. for 2024 BY JENNIFER MCFEE Calling all foodies! A fundraising discount book gives Manitobans a taste of two things they relish — great food and great bargains.

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