MBiz

MANITOBA LIQUOR & LOTTERIES 40 SUMMER 2024 #MBLL GOOD TOGETHER It's the First Friday of the month at the Manitoba Museum, and the Manitoba Liquor & Lotteries (MBLL) Community Support Team is on-hand to assist with another busy evening of interactive programming and fun. T hrough its partnership with MBLL, the Manitoba Museum is able to open its doors and provide free general admission the First Friday of every month, from 4 to 9 p.m., to its three core attrac- tions — the museum galleries, Planetarium and Science Gallery — enthralling both new and returning visitors alike and creating memo- ries that will last a lifetime. "When the doors open for First Fridays at the Manitoba Museum, there is a special spirit of won- der and delight in the air," says Zoe McQuinn, director of learning engagement, Manitoba Museum. "You can see and feel the power of connection through the wide smiles, warm conversations and joyous play in our spaces. Together, with Manitoba Liquor & Lotteries, we're not just opening doors; we're opening hearts and minds, creating unforgettable moments that enrich lives and strengthen our com- munity bond for a brighter, more inclusive future." First Fridays is just one example of the impact MBLL is hoping to have through its hundreds of partnerships with community groups, non-profits and charitable organizations in Manitoba — an approach captured under the banner #MBLLGoodTogether. The corporation first started using #MBLLGoodTogether last year to communicate its commitment to work with Manitobans to make the province an even better place to live. As a Crown corporation, MBLL already contributes to the prov- ince's economic and social well- being by providing net revenue to support provincial programs and initiatives such as health care, schools and infrastructure that touch everyone who lives here. By partnering and investing in organizations that Manitobans care about, MBLL is also supporting the communities in which they live and operate to grow and flourish. "Manitoba Liquor & Lotteries has a long and active history of being a proud community partner," says Gerry Sul, president and CEO. "Whether it's providing funding for a small capital project, supporting a local festival or partnering with the hometown sports team, we are acutely aware that it is through the good things that we achieve together that Manitoba becomes better for us all. When our commu- nities thrive, we all thrive." MBLL provides meaningful and impactful support to its partners through a range of sponsorship, social responsibility and volunteer programs that make a difference in the lives of Manitobans and is all delivered in the spirit of "good together." Currently, MBLL Community Support funding is provided under the program areas of general sponsorships, community festivals and everyone's summer favourite, the golf program. Recently, the Crown corporation reintroduced its Small Capital Sponsorship Program, which provides fund- ing for small projects that benefit communities across the province. The program funds up to 50 per cent of a project's total cost, beginning at a minimum of $2,500 and up to a maximum of $30,000. MBLL also considers donation requests from charitable and non- profit organizations for prize dona- tions, used assets and their Coin Box program, where organizations can apply to have coin boxes placed in Liquor Marts and Casinos of Winnipeg for a one-month period. As the distributor and retailer of liquor and provider of gaming and entertainment experiences in the province, MBLL also recognizes the potential harms its products and services can create. MBLL wants its customers to have positive ex- periences with its products and is committed to helping them make informed decisions. Each year, MBLL dedicates two per cent of its anticipated net income to social responsibility programming, an amount that is entrenched in legislation under The Manitoba Liquor and Lotteries By partnering and investing in organizations that Manitobans care about, MBLL is also supporting the communities in which they live and operate to grow and flourish.

• Cover