MBiz

8 MBiz May 2014 W e all know the frustration of searching through company websites only to fi nd obsolete page links, outdated "news" and incomplete contact information. But better business may be just a click away. Selkirk Biz got a complete website makeover a year ago, and executive director Sheri Skalesky says the results have been overwhelmingly positive for the Biz and its members. "I can't stress enough the importance of having a website presence in today's day and age. It is defi nitely one of the fi rst places people will look for information," Skalesky says. "In terms of technology, a few years is a long time. Even though our website had been done in 2008, it was time to refresh it and put some more thought into it. Things change so rapidly." Web services across the province have the expertise to bring your business up to speed. Modern Earth helped create the fresh new look for Selkirk Biz, formerly the Selkirk and District Chamber of Commerce. "We were going through a rebranding at the time. They were able to provide feedback on some of the ideas that we were looking at. Defi nitely our partnership with Modern Earth went beyond refreshing the website," Skalesky says. The website now features a membership directory complete with photos, logos, links and more. "A lot of our members are predominantly small businesses without a web presence, so this actually gives them something they were missing," Skalesky says. "We were really pleased to be able to provide that to our members." MISSING LINKS? BUILD A BETTER WEBSITE TO CLICK WITH CLIENTS by Jennifer McFee MBiz_spring2014.indd 8 MBiz_spring2014.indd 8 5/14/14 8:26:03 AM 5/14/14 8:26:03 AM

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