The Manitoba Home Builders' Association is celebrating 75 years.
Issue link: http://publications.winnipegfreepress.com/i/322575
COnSuMer ChOiCe AwArd All AbOuT "It's a great brand, but not enough people know about it. We're increasing the awareness and exposure of the companies who win," McFadden said. "We've continued to add more and more marketing to the awards." Consumer Choice Award (CCA) will be advertising on radio and television for the first time this year, including commercials on CityTV, CTV and CJOB. McFadden has also expanded the distribution for their press releases. Marketing is important, because the award doesn't mean as much if people aren't aware that a company has won. CCA winners are nominated and selected by the public. "Our program is very unique. We really don't have a say in who gets nominated," said McFadden. "We automatically include the previous year's winners so they can at least be considered, but that's the extent of our influence." He adds that CCA is the only organization in North America to recognize business excellence by conducting independent market research that is statistically accurate. The awards are meant to be a true reflection of the marketplace, as they represent the opinions of consumers and buyers across Canada. THE cca IS THE ONLY ORGaNIzaTION IN NORTH aMERIca TO REcOGNIzE bUSINESS ExcELLENcE bY cONDUcTING INDEPENDENT MaRkET RESEaRcH THaT IS STaTISTIcaLLY accURaTE. THE aWaRDS aRE MEaNT TO bE a TRUE REFLEcTION OF THE MaRkETPLacE, aS THEY REPRESENT THE OPINIONS OF cONSUMERS aND bUYERS acROSS caNaDa. The research methodology is unbiased because it is free from the influence of advocate groups, industry insiders or any other third party. Only people from a specific city are surveyed and only their answers are tabulated to determine the top-ranked service provider for their respective business sector in a specific city. Each year, consumers all across Canada are surveyed from January until March to gather their opinions, perceptions and expectations regarding the services they use on a daily basis. Leger Marketing, the leading Canadian- owned market research firm, is mandated to conduct the consumer and business surveys. The top-ranked businesses selected are awarded the Consumer Choice Award. BUSINESS EXCELLENCE Awarding cONTINUED FROM PG 2 aLLMOvE aT WINNIPEG'S cONSUMER cHOIcE aWaRD cEREMONY ON JUNE 26, 2013, aT THE GaTES ON RObLIN. SUbMITTED PHOTO cONTINUED ON PG 4 cITY cOUNcILLOR GRaNT NORDMaN aT WINNIPEG'S cONSUMER cHOIcE aWaRD cEREMONY ON JUNE 26, 2013, aT THE GaTES ON RObLIN. SUbMITTED PHOTO