Cantor's - Celebrating 75 Years

Offices:233JarvisAve. Retail:238DufferinAve.Wpg.Mb. 204-586-8409 204-586-8409www.citybread.com www.citybread.com Congratulations onyour 70 th Anniversary fromallthe Management&Staff at CityBread. Page 3 "They both never liked travelling because that meant that they would be away from the store," says Joe's daughter Rhonda Cantor. For a time, they worked 12-hour days and longer, seven days a week, but they cut back to a six-day week, closing the store on Sundays and holidays to be with their families. Oscar didn't have children, but Joe and his wife Leah had four — Ed, Merle, Rhonda and Michael — and seven grandchildren. And while Joe was dedicated to his family, daughter Merle describes his and Oscar's relationship with the store as a "long love affair." She says the twins had different personalities. Oscar, who is no longer able to work, was always more on the quiet side, while Joe was the more outgoing of the two. "My dad was an extremely charismatic man that basically would put a smile on your face — even if you walked in the store in his later years of life when he was just shuffling along, he always had a funny story to share with customers. His love, his passion was his store and that I can say for both him and my uncle," she says "He was most excited talking and sharing stories about his customers, how many people came through the store that day, how many meat packages he and my uncle put together — that was his life and his love." Strong work ethics, determination and a philosophy of putting customers first helped build the business and a customer base that extends far beyond the neighbourhood. The Cantor name is known throughout Winnipeg, thanks in part to Joe's public battles with the Milk Prices Review Board and Freshwater Fish Marketing Board in the 1980s. He believed staples like milk and bread should be affordable to his customers and he flouted minimum-price legislation by selling milk for less than the law required. He also got better prices for his customers by buying fish directly from fishers, rather than wholesalers, which also gave the fishers a better return. "When I think of my dad, he was a small man in size, but he was a giant," Merle says. "He did so much over the years, he took on the government of Manitoba and it was always for his customers."

• Cover