17 MBiz | june 2017
"We are trying to make sure that all these artists have
some recognition, that we feel proud of these local artists
and that we support them and 'buy local,' so they can afford
to be full-time local artists and they don't have to worry
about spending nine hours a day working somewhere else."
Orellana also holds a master's degree in management and
market research. It was a managerial decision to contract
out some aspects of the project.
"We've partnered with ID Fusion here in Winnipeg, which
I would say is one of the top app development companies in
Manitoba," he says.
"They are taking care of all the technology part of it and
we are taking care of the marketing, all the sales and
especially the creative writing and the partnerships we
are building."
Close to 60 per cent of users who download the app at
culturecard.ca also sign up to receive a weekly newsletter.
It suggests 35 things to do in Winnipeg, with small
descriptions of events and links to buy tickets.
The app is already on a roll. A recent launch secured
5,000 users and Orellana hopes to reach 50,000 users by
Christmas 2017.
"We want to present Winnipeg as the most multi-cultural
place in Canada all year long." ■
