SPRING 2018 27
"A lot of our marketing pieces that we've
developed have been targeted to millennials
and to young families. We recognize that
the millennial demographic is going to be a
huge segment of the population in the next
five to 10 years so we're working hard to
put concepts out there that they're going to
identify with. We've seen a lot of 25 to 34
year olds through our doors so that tells me
something is working and resonating with
those people."
While the CLC and its members
have enjoyed considerable success in
drawing attention to the region, McRae
acknowledges there is still plenty of work
to do. Last year's Canada 150 celebration
helped boost visitor numbers to Riding
Mountain, thanks in part to free admission
to all national parks. The challenge now,
she says, is to continue building on
that momentum.
"I'm excited to see what the numbers look
like for 2018. We're looking for ways to
capitalize on that and grow our business. I
think a lot of other businesses are looking to
do the same. It feels like a newly energized
community and it's always exciting to be
part of something like that." ■
The marketing campaign showcases the
experiences visitors enjoy in all seasons.
Photos courtesy of Clear Lake Country
Learn more at discoverclearlake.com
