MBiz | December 2017

COVER STORY

A NEW IMAGE FOR THE VOICE OF BUSINESS IN MANITOBA It’s a brand new day for the Manitoba Chambers of Commerce.

Dynamic brand imaging developed in collaboration with MCC Board of Directors past-chair Kyle Romaniuk, principal at marketing firm Vantage, reflects MCC’s role as the increasingly influential voice of business in Manitoba. “The Chamber has grown, its profile has grown and the brand just hasn’t continued to evolve with it,” says MCC President and CEO Chuck Davidson. The previous brand’s five Roman columns represented the five pillars of the organization which, from a policy perspective, have changed over the past few decades. Coinciding with strategic planning sessions that pinpoint key priorities and sharpen focus on the Chamber’s identity and core values, the timing was right to update the imagery, he adds. “We’ve made a number of changes within the organization, the direction that we’ve been going, and I think the board and staff felt it was time for a bit of a refresh in terms of our look and feel.” Romaniuk says the new visuals are designed

to represent MCC’s role as an organization that informs and educates business leaders and government; brings industry and regional business networks together to drive economic growth and stability; advocates on behalf of members; cuts red tape and works to make Manitoba the best place to live and work. The logo icon’s conceptual elements represent cutting red tape, an inclusive meeting place and the collective and unified voice of business. Davidson says the imaging also provides brand continuity for the 71 Chambers in the network. “There are going to be Chambers that are going to continue on with their current brand, which is fine, but for those that don’t have the capacity or resources to go through this process then we’re there to help them along as well,” he says. “We’re excited about where the organization has gone. We’ve been in operation for 86 years and we hope this is the logo and brand that will move us forward for decades to come.” ■

december 2017