The marketing campaign showcases the experiences visitors enjoy in all seasons. Photos courtesy of Clear Lake Country
“A lot of our marketing pieces that we’ve developed have been targeted to millennials and to young families. We recognize that the millennial demographic is going to be a huge segment of the population in the next five to 10 years so we’re working hard to put concepts out there that they’re going to identify with. We’ve seen a lot of 25 to 34 year olds through our doors so that tells me something is working and resonating with those people.” While the CLC and its members have enjoyed considerable success in drawing attention to the region, McRae
acknowledges there is still plenty of work to do. Last year’s Canada 150 celebration helped boost visitor numbers to Riding Mountain, thanks in part to free admission to all national parks. The challenge now, she says, is to continue building on that momentum. “I’m excited to see what the numbers look like for 2018. We’re looking for ways to capitalize on that and grow our business. I think a lot of other businesses are looking to do the same. It feels like a newly energized community and it’s always exciting to be part of something like that.” ■
Learn more at discoverclearlake.com
SPRING 2018 27
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