More than 325 business leaders
attended Centrallia Manitoba in October. Photo by Darcy Finley
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M anitoba will once again welcome the world during Centrallia 2016. The announcement that World Trade Centre (WTC) Winnipeg is mounting the third international business-to-business networking forum came in October, during Centrallia Manitoba — the first provincial version of the event. Modelled on France’s Futurallia, the inaugural Centrallia was held in Winnipeg in 2010. Following Centrallia 2012, when more than 700 participants from 35 countries gathered in Winnipeg to forge global business connections, feedback from participants was overwhelmingly favourable. A survey found that 97% would recommend Centrallia to other business leaders, while 96% said the event resulted in new business opportunities or leads, and 93% said they would participate in a future Centrallia. The provincial government has demonstrated its confidence in Centrallia and the bilingual WTC Winnipeg. When the province announced $1.9 million in funding for WTC Winnipeg over two years, plus $700,000 to organize Centrallia 2016, Minister of Jobs and the Economy Theresa Oswald cited the organization’s “incredible work” inspiring new and established companies. “An immeasurable amount of work has been done at Centrallia to enable business people to forge new contacts and new relationships, and the impact for the province is huge,” Oswald said. For her part, WTC Winnipeg president and CEO Mariette Mulaire said the organization is committed to making sure the province “receives a very good return on this investment.” Centrallia organizers play matchmaker to set up as many as 14 30-minute business-to-business meetings for registered participants, along with networking events, seminars, a trade show and tours of local businesses. WTC Winnipeg supplies a number of support services, including company profile development, coaching and post- event followup to help businesses make the most of connections they make at Centrallia. WTC Winnipeg is a member of the World Trade Centres Association, which represents more than 300 World Trade Centres in nearly 100 countries. It supports Manitoba companies looking to grow their business beyond provincial borders, and provides services to international companies interested in doing business with Manitobans. For more information on Centrallia 2016 and WTC Winnipeg, visit www.wtcwinnipeg.com. ■ MEET YOUR MATCH SPEED-DATING ON A GLOBAL SCALE
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19 MBiz | November 2014
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