MANITOBAH MUKLUKS
GROUNDED IN TRADITION Manitobah Mukluks programs celebrate Indigenous arts and culture
BY WENDY KING
A Manitoba-grown, Indigenous-owned footwear company is doing more than keeping feet warm and cozy through frigid Canadian winters. Manitobah Mukluks founder and CEO Sean McCormick and his team are doing their level best to help preserve and promote traditional culture and art forms through the company’s Storyboot School and its Storyboot Project. Storyboot School is a charitable foundation set up primarily
to teach mukluk-making to Indigenous youth across the country. The Storyboot Project is the platform that enables Indigenous artists to sell mukluks through Manitobah Mukluks’ world-wide distribution channels — and to receive all the revenue from those sales. “A lot of what we want to do is celebrate and share Indigenous knowledge and strengths, and I think Storyboot Project is one of the really great tools for that,” says McCormick.
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SPRING 2021
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