MBiz | Spring 2021

Katherine Hunt, product development lead, and Glenn Jason, soap-making specialist. Photos courtesy of ReNu Hygienics

The upside to the slowdown, Easter says, was that it gave the entrepreneurs time to look at what other opportunities might be available for products, which could include shampoos and body washes. “We wanted to expand our reach and product line anyway, so this was just a good opportunity to spend the last three or four months working on these pipeline products and we’re hoping to roll them out over the next couple of months,” he says. Hoteliers have been among the company’s biggest boosters. Currently, 10 hotels — six in Brandon and four in Swan River — are providing ReNu with used soap. “The buy-in from hotels has been really good,” Easter says. “Once they hear about us and we get our foot in the door they are ecstatic to be part of what we’re doing.” Despite some of the hurdles ReNu has faced, Easter is optimistic about the company’s future. “Things are going really well all things considered. I think it’s part of a trend for supporting Canadian-made ethical and purpose-driven companies. Once our story gets out there it’s pretty easy for people to grab on.” ■

Learn more at renuhygienics.com.

SPRING 2021

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