I.H. ASPER SCHOOL OF BUSINESS
SUPPORTING STUDENTS AND BUSINESS Extraordinary times require extraordinary actions While the pandemic has created many obstacles over the past year, the I. H. Asper School of Business located at the University of Manitoba responded to the collective need by increasing its support for students, Manitoba’s business community and, by extension, the well-being of the provincial economy.
D r. Gady Jacoby, Dean of the Asper School of Business, says that initiatives introduced during the COVID-19 pandemic had positive outcomes for students, small- and medium- sized businesses and the community. “We noticed early on that not only did we
need to proactively support our students, we also needed to find ways to support the community through these difficult times,” says Jacoby. One of the School’s early initiatives was the launch of the Small Business Consulting course in the fall of 2020. Supervised
by three Asper professors, teams of Asper students were paired with 12 local businesses to provide creative solutions to each of the business’ unique challenges. From transitioning to online platforms, to solving supply chain and logistics problems, to creating new marketing strategies, the
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SPRING 2021
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