“Tourism creates jobs and provides tax revenues to government. But it also means exciting attractions, great events and accessible wilderness that improve our quality of life as residents of Manitoba. The need to support tourism isn’t just for the sake of visitors–it’s for all Manitobans.” —Colin Ferguson, Travel Manitoba President & CEO
Kayaking with beluga whales in Churchill.
Central to Travel Manitoba’s advocacy efforts is listening to its industry. A survey to industry partners in April provided insight into the issues that were immediately important. Among those, lobbying for financial support. With this top of mind, Travel Manitoba’s advocacy work helped frame some of the federal and provincial pandemic relief programs that helped many tourism businesses survive this far. This advocacy work will continue as a key priority as the industry continues to struggle. Travel Manitoba also returned to industry to ask for input in rebuilding the tourism industry. Travel Manitoba, the Manitoba Chambers of Commerce and the Government of Manitoba were proud to collaborate on the Provincial Tourism Strategy for Manitoba, launched in April 2019. While many of the priorities identified in that strategy will be important to advance going forward, the context for growth has certainly changed. Consultations with the tourism industry are central to a new revised Provincial Tourism Strategy. Set to launch by the end of 2020, this revised strategy will have a new realistic long-term goal — along with a plan for sustainable growth of Manitoba’s tourism industry to 2030. A new strategy with a new goal will reflect the current reality as well as the voices and the vision of the people behind Manitoba’s tourism industry as we continue down the road to recovery.
Canadian Museum for Human Rights.
Learn more at travelmanitoba.com
Hargrave St. Market.
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