Unveiling Our New Brand Identity Our brand goes far beyond a logo and colour scheme—it represents who we are, what we stand for and who we work for.
With the amalgamation of Access Credit Union and Crosstown Civic Credit Union, and the preservation of the “Access” name, we needed a focused and inspiring brand that captures our essence and embodies what the new Access Credit Union stands for. To do so, the two credit unions embarked on a brand journey together to help develop our vision to be a credit union that knows and understands every member’s story, and where every member feels connected to, and taken care of by us.
identity that balances both traditional and modern elements. We needed a brand that evokes positive, aspirational emotion and represents the coming together of our two paths.
AN INSPIRED EMBLEM: CREATING A LOGO TO UNIFY
The new Access Credit Union brand is visually expressed in our “Triple Cheque Mark” logo. In this logo, Crosstown Civic is represented by the blue check mark, Access by green and together, we represent the teal triangle that also reflects a capital “A”. This logo is inspired by arrows to represent forward and upward motion and transitional change, a check mark to represent solutions and making the right choice, a knot to tie together two histories into togetherness, and an “A” to represent accessibility. Visually, the brand is uniquely identifiable and clearly unites the legacy brands in positive, aspirational “togetherness”.
TWO PATHS CONVERGING: DEFINING OUR BRAND IDENTITY
Our shared values and approach to member experience is part of what made this merger such a good fit. Going forward, the new Access Credit Union will continue to keep our members at the centre of everything we do by communicating, building relationships, and being there when you want, how you want. To translate these values into a brand, we needed a unique, recognizable
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