MBiz | December 2020

ACCESS CREDIT UNION

Where you need us to be.

employees, who will enjoy a strong, sustainable credit union committed to the financial well- being of individuals. A credit union that is rooted in cooperative principles and passionate about supporting the communities in which we all live, work, and play. From banking online wherever you happen to be, to receiving a warm welcome when you walk in our branches, our brand will be reflected in exceptional service and convenience to members. Our new brand is innovative, bold, and modern. It’s friendly, sincere, and approachable. It’s professional and competent, yet youthful. But most of all, our new brand is unique—just like each member we represent!

OUR PROMISE TO YOU: WRITING A TAGLINE WITH MEANING Our new tagline, “Where you need us to be,” makes a pleasant nod to the geographical range of the new credit union, as well as the new digital frontiers for banking and communicating. Online, o‡ine, any milestone in your life, we are where you need us to be. Experience banking that is there for you every step of the way, helping you get where you want, how you want. Whether you’re on the go and need digital services that are cutting edge or prefer face-to-face service from friendly staŠ, we are here for you.

Where you need us to be.

A POSITIVE FUTURE: CONTINUING THE JOURNEY WITH OUR MEMBERS

You’ll start to see the new branding on our website, social media and in our branch locations beginning in January 2021. We’ll be sharing new information on our shared website as soon as it’s available (www.cusuccess.ca). We look forward to a successful 2021 and beyond - with all of you.

Our new brand reflects both credit unions in a celebration of who we are. It demonstrates the beginning of a new organization while respecting the legacies of our pasts. The future is prosperous for our members, communities, and

WINTER 2020

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