NORWEX CANADA
Norwex adapted its product line to meet consumer demand, creating microfibre masks and special zippered pouches to keep used and clean masks separate. Photos courtesy of Norwex Canada
SAVING FACES Direct-sales giant turns to microfibre mask-making BY JUDY OWEN
At a time when cleanliness and health are uppermost in people’s minds, Norwex stepped up to fill a need. The global direct-sales company known for its unique cleaning and personal- care products responded to the COVID-19 pandemic on charitable and business levels — donating one million disposable face masks to frontline health-care workers and introducing reusable masks to its product line. “Right now, as cleaning is top of mind and keeping families safe, people are looking for a great, sustainable way to clean their homes and take care of their families,” Norwex Global CEO Judy Letain says.
“Because our complete product line really meets the need of what consumers are looking for, we have seen very, very strong response to our product line, and also people looking for another way to earn additional income. “So it has certainly been a time where we are doing all we can to scale the business to meet the needs and demands of our consultants and consumers.” Norwex Canada has its head office in Dauphin, and works with approximately 30,000 independent sales consultants across the country. Letain, the former CEO of Norwex Canada, works out of the global head office in Malta. When the pandemic began sweeping around the world earlier this year, Norwex tapped into its global supply network and
obtained one million 3-ply, non-medical disposable face masks for an initiative called “A Million Masks. A Million Thank Yous.” Through partner organizations, it started sending out masks in April across its global markets to frontline health-care workers. All were distributed by August. “What we did in Canada is we partnered with the provinces so that they were distributed through their supply and they would allocate it to where there was the greatest need,” Letain says. “As an organization as a whole, I think this is something we all really share in common, is the desire to make a difference. It really aligns with what our mission is, but also really aligns with who our consultants are that represent Norwex
30
WINTER 2020
Powered by FlippingBook