SATURDAY, APRIL 29, 2023 | ACTIVE AGING WEEK 7
MANITOBA LIQUOR & LOTTERIES CELEBRATES 15 YEARS AS PRESENTING SPONSOR As popular as the 55+ Games are, they wouldn’t happen without the support of generous sponsors.
BY TODD LEWYS T his year, the Manitoba 55+ Games is celebrating its 40th anniversary! At the same time, Manitoba Liquor & Lotteries is celebrating its 15th year of being the Games’ presenting sponsor, this year under the banner of PlayNow. It’s a long-time affiliation that the Crown corporation is proud of, says Manitoba Liquor & Lotteries president & CEO, Gerry Sul. “We’re extremely proud to have been sponsoring the Manitoba 55+ Games since 2008,” he says. “The Games are an important annual event in Manitoba’s summer schedule, and Liquor & Lotteries is pleased that we can continue to play an important role in contributing to its ongoing success.” Sponsoring events like the Manitoba 55+ Games is just part of Liquor & Lotteries’ overall commitment to
community involvement. For decades, the corporation has supported a wide range of charitable, non-profit and community groups in a meaningful way, from festival and event sponsorships to generous donations. The goal, notes Sul, is to add lasting value to the lives of Manitobans by doing what they can to promote quality of life in Manitoba. “Through support of the arts, sport, culture, community, health, social causes, sustainability, diversity and inclusion, we try to do what we can to assist various organizations in making a positive impact on the lives of Manitobans,” he says. Suffice it to say, the Manitoba 55+ Games fit perfectly with Manitoba Liquor & Lotteries. “The Manitoba 55+ Games align well with our core purpose to enrich the lives of Manitobans,” says Sul. “Each year, the Games draw hundreds of customers to our many business partners in the
host community, which this June will contribute to tourism, entertainment, and hospitality in Portage la Prairie.” Linda Brown, executive director of Active Aging in Manitoba, the organization that has partnered with communities around the province to put on the Manitoba 55+ Games for 40 years and counting, says that Liquor & Lotteries’ support is invaluable. “Manitoba Liquor & Lotteries has been a backbone sponsor of the Manitoba 55+ Games for some time, and also helped support the Virtual Games during the pandemic,” she says. “The Manitoba 55+ Games would not happen without the support of Manitoba Liquors & Lotteries and our other sponsors.” Sul says it has been a privilege to support the Games. “We believe in giving back to the communities in which we live and work,” he adds. “Our goal is to enrich the lives of Manitobans by making the greatest possible contribution to the economic
and social well-being of our province. We are proud to support hundreds of communities, non-profit, and charitable organizations each year.” Sul also notes that the Manitoba 55+ Games creates an exciting opportunity for the host to highlight their community and volunteer spirit while welcoming the hundreds of athletes and their supporters to town. “We have enjoyed supporting the Games, where you can often see all ages coming out to cheer on and celebrate their favourite athlete, whether it’s a parent, grandparent, sibling, friend, or neighbour.” This year, PlayNow will be front and center as the Games main sponsor. “We’re thrilled that PlayNow is the presenting sponsor for an event that encourages older adults to participate in a physically and socially active lifestyle that benefits their overall health and longevity,” he says.
THANK YOU TO OUR SPONSORS!
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