DIGITAL LINGO
5 C's OF DIGITAL MARKETING TERMINOLOGY BY SUSIE ERJAVEC PARKER DigitalLINGO:
Digital lingo continues to evolve, and keeping up-to- date with terminology, platforms, and processes can be challenging. Whether your business is new and you’re seeking growth opportunities, or you’ve been around for a while and want to build loyalty, your digital tactics must evolve, too. Digital marketing is an umbrella term encompassing all marketing taking place online on digital devices, using digital services such as search engines, blogs, ad networks, social media, and email. Digital marketing also involves tools (both internal and external) that monitor organic and paid activity and ad or campaign performance.
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