MBiz | Winter 2022

TRAVEL MANITOBA

(L–R) FALCON LAKE / PEMBINA VALLEY / THE LEAF–CANADA’S DIVERSITY GARDENS

LEADING TOURISM RECOVERY

The strategy has a bold vision for recovering and rebuilding the tourism industry and puts greater emphasis on destination management, elevating what makes Manitoba different to ensure Manitoba stands out as a must-visit four- season destination. New world class demand generators like The Leaf - Canada’s Diversity Gardens, Qaumajuq, the Royal Aviation Museum of Western Canada and renewed attractions like the Manitoba Museum will solidify Manitoba’s reputation as a distinctive presence in the tourism marketplace. It will be critical to continue to develop Manitoba’s signature experiences, including key differentiators such as Manitoba’s unique wildlife viewing experiences, winter experiences, authentic Indigenous and Francophone experiences, and our outdoor experiences – in provincial parks and on the water. As we move forward to the post-pandemic future, the resilience of our tourism industry will pay dividends, resulting in a sector that is agile in meeting changing visitor expectations, innovative in creating new and unique world class experiences, and well prepared to not merely return to how things were, but to reach a new place that is better than before. Under the Manitoba Tourism Strategy, Travel Manitoba hopes to build support for, and awareness of, tourism’s ability to positively transform communities and enrich our quality of life. The strategy has a bold vision for recovering and rebuilding the tourism industry and puts greater emphasis on destination management, elevating what makes Manitoba different to ensure Manitoba stands out as a must-visit four-season destination. New world class demand generators like The Leaf - Canada’s Diversity Gardens, Qaumajuq, the Royal Aviation Museum of Western Canada and renewed attractions like the Manitoba Museum will solidify Manitoba’s reputation as a distinctive presence in the tourism marketplace. It will be critical to continue to develop Manitoba’s signature experiences, including key differentiators such as Manitoba’s unique wildlife viewing experiences, winter experiences, authentic Indigenous and Francophone experiences, and our outdoor experiences – in provincial parks and on the water. As we move forward to the post-pandemic future, the resilience of our tourism industry will pay dividends, resulting in a sector that is agile in meeting changing visitor expectations, innovative in creating new and unique world class experiences, and well prepared to not merely return to how things were, but to reach a new place that is better than before. Under the Manitoba Tourism Strategy, Travel Manitoba hopes to build support for, and awareness of, tourism’s ability to positively transform communities and enrich our quality of life.

Travel Manitoba will continue to lead tourism recovery with strategic initiatives, integrated marketing campaigns and support for the sector. The Manitoba Tourism Strategy, a collaboration of the Government of Manitoba, the Manitoba Chambers of Commerce and Travel Manitoba, will help us reach our target to grow visitor Government of Manitoba, the Manitoba Chambers of Commerce and Travel Manitoba, will help us reach spending by 50 per cent to reach $2.5 billion by 2030. our target to grow visitor spending by 50 per cent to reach $2.5 billion by 2030. Travel Manitoba will continue to lead tourism recovery with strategic initiatives, integrated marketing campaigns and support for the sector. The Manitoba Tourism Strategy, a collaboration of the

Learn more at travelmanitoba.com LEARN MORE AT TRAVELMANITOBA.COM

WINTER 2022