MBiz | Winter 2023

TRAVEL MANITOBA

(L–R) DAN’S DINER / CHURCHILL / ASSINIBOINE PARK ZOO

TOURISM INSPIRES AND SUPPORTS MANITOBA’S ECONOMY

Travel Manitoba’s refreshed brand speaks to the emotional impact of our most awe-inspiring tourism assets and the indelible mark travel leaves on our hearts. Manitoba’s tourism brand has evolved to meet changing visitor expectations and to be competitive in the new travel landscape. Drawing on the power of the refreshed brand, marketing activities focus on how travel makes us feel and connects those emotions with experiences found in Manitoba. Our vision for the tourism industry is to double visitor spending by 2030. The Manitoba Tourism Strategy is our roadmap, recognizing Manitoba as a must-visit four season destination and building on tourism’s ability to not only cre- ate heart-stirring experiences but to also boost the economy.

Key pillars such as authentic Indigenous and Francophone experiences, as well as winter and water-based activities are the foundations for destination development to build upon. The Manitoba Tourism Strategy identifies these growth opportunities that can get us to our goal and help us measure the distances we’ve covered on our journey. Just like the wonder of the northern lights, the thrill of seeing your first polar bear or the joy of friends and family around a bonfire, some experiences bring a return on investment not always measured in dollars and cents. Tourism has the capacity to not only uplift our hearts, but also the communities and businesses that support it.

The Manitoba Tourism Strategy is a collaboration of the Government of Manitoba, the Manitoba Chambers of Commerce and Travel Manitoba, with a goal to grow visitor spending by 50 per cent to reach $2.5 billion by 2030.

Learn more at travelmanitoba.com.

WINTER 2023