45 YEARS PARADE OF HOMES ❖ ORIGINS
Unlike today, homes were being built before being sold, Diamond says, so what you saw is what you got. “When I was building, we didn’t allow any changes,” he says. “We would have a display home that would show the standard of housing we built and what it would look like decorated, and that was that. Now it’s a lot more customizable.” When the Parade of Homes launched, there was instantly a positive shift in the industry. “It got popular pretty darn quick,” Diamond says. “I think it’s been an extremely good thing for the builders. Without the Parade of Homes, it certainly wouldn’t have been as fun. At the time, it gave that extra incen- tive to do your very best and present your very best.” What made the Parade such a success was that it was created by everyone who belonged to the Manitoba Home Builders’
PHOTO BY DARCY FINLEY
We wanted exposure for the new homes being built and felt the Parade was a good avenue for the industry. So we started one of the best out there.”
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–RANDY JAQUET, FOUNDER, RANDALL HOMES
says. “All the builders wanted to be involved because of the exposure. Everyone saw the value in it, and everyone took pride in their show homes and really made sure they were looking their best.”
Association, Jaquet says, from builders to developers to suppliers. “It was a big thing to get this off the ground, and it was a very important venture,” Jaquet
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FALL 2025 PARADE of HOMES 11
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