West Winnipeg Business Review | Fall 2024

BUSINESS REVIEW WEST WINNIPEG OFFICIAL PUBLICATION OF

FALL 2024

Excellence in Business Security: Alpha Technologies shares their successful strategy

Workforce trends focus on human-centred approach Achieve Centre for Leadership

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CONTENTS

4 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

8 COVER STORY: Fortifying Business Security with Alpha Technologies

FALL 2024

THE ASSINIBOIA CHAMBER OF COMMERCE assiniboiachamber.ca BUSINESS REVIEW WEST WINNIPEG

Kristi Meek President | Executive Director Jessica Robinson Marketing & Office Coordinator THE FREE PRESS winnipegfreepress.com

6 7

Message from the President | Executive Director Message from the Chair Key Strategies for Business Safety by Kristin Marand Winnipeg’s Rising Crime Rates Push Businesses to Take Action by Todd Lewys Prevention & Protection: Retail Theft & The Winnipeg Police Service by Wendy King Count on Change: Navigating Workforce Trends in Accounting & Beyond by Kristin Marand Trending in the Right Direction: Educators Examine Recent Workforce Trends by Jim Timlick Workforce Trends Focus on Human-Centred Approach by Jennifer McFee Embracing Diversity: The Workforce Shift Shaping Tomorrow’s Success by David Drake Assiniboia Chamber of Commerce 2024 Business Excellence Awards

10 12 14

Chief Executive Officer Mike Power VP Revenue and Business Development Michele Prysazniuk Director, Advertising, FP Features Charlene Adam Editor Kristin Marand Writers

Kristin Marand Jennifer McFee

Todd Lewys David Drake Wendy King Jim Timlick

Photography Darcy Finley Numerous organizations supplied Design

20 22

Karen Spence Ken Waterman

Land Acknowledgement: The Assiniboia Chamber of Commerce acknowledges that we gather on ancestral lands, Treaty One Territory, traditional territory of the Anishinaabeg, Cree, Oji-Cree, Dakota, Lakota and Dene Peoples, and on the National Homeland of the Red River Métis. Our drinking water comes from Shoal Lake 40 First Nation, in Treaty Three Territory.

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 5

ASSINIBOIA CHAMBER OF COMMERCE

I am excited to bring you the latest update on elevating the West Winnipeg business community and expanding our reach well beyond our local area into the heart of Manitoba’s economic landscape. Over the past few months, we have made significant strides in showcasing our local businesses, which remain not only the cornerstone of West Winnipeg but also key drivers of economic growth and cultural diversity across the province. With renewed energy, we are continuing our mission to spotlight the incredible stories of resilience, innovation, and success from our local business leaders. Our focus remains clear: to tell these stories through a variety of platforms—from digital and social media to traditional outlets and key partnerships across Manitoba. These initiatives will continue to shine a light on the remarkable achievements, unique offerings, and inspiring narratives within our community. In this edition of the West Winnipeg Business Review, we highlight two critical areas that directly impact our businesses and community: • Business Security & Crime Prevention: Ensuring the safety and security of our local businesses is a top priority. We will focus on providing resources, strategies, and collaborations aimed at crime prevention and enhancing business security. These efforts are essential to creating a safe environment where businesses can thrive without the looming threat of crime. • Workforce Trends & Development: The changing landscape of the workforce is presenting both challenges and opportunities for businesses in West Winnipeg. We will highlight emerging trends in workforce development, talent retention, and future job skills, helping businesses stay ahead of the curve and adapt to evolving demands. Together, we can continue building a bright future—where businesses prosper, communities grow stronger, and stories that matter are shared far and wide. Thank you for your continued support and commitment to our shared vision. MESSAGE FROM THE President | Executive Director

Kristi Meek President | Executive Director Assiniboia Chamber of Commerce (Submitted)

Warm regards,

Kristi Meek President | Executive Director Assiniboia Chamber of Commerce

“Assiniboia Chamber of Commerce Business of the Year Award Winner, 2022”

6 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

MESSAGE FROM THE Chair

2024-2025 EXECUTIVE OFFICERS

At the heart of our Chamber’s mission is a commitment to advocacy. We are actively listening to our members and the broader community to understand the issues that matter most. Whether it’s improving local infrastructure and connectivity, supporting small businesses, or addressing workforce challenges, we aim to be the voice of our members in tackling these important matters. Your input is invaluable, and we encourage you to share your thoughts so we can continue representing your interests effectively. Whether you’re a business owner, community leader, or passionate supporter, there are countless ways to share these stories and support our community’s progress. Through social media, community outreach, or even word-of-mouth, your voice matters in helping us spread the word across Manitoba. For those outside of West Winnipeg, I encourage you to visit and experience firsthand the vibrant spirit of our local businesses. From shopping locally to exploring our many hidden gems, we invite you to connect with what makes West Winnipeg special. Also, be sure to explore our Chamber membership directory, featured in this issue of the West Winnipeg Business Review, which offers a comprehensive look at the diverse range of businesses that make our community thrive.

Jill Chapman Chair CentrePort Canada Inc.

Rod Ali 1st Vice Chair/Treasurer Portage Mutual Insurance Company

Mark Hearson 2nd Vice Chair Stantec Charly Scott Secretary Schinkel Properties Mehmood Batla Past Chair RBC

Jill Chapman Chair of the Board Assiniboia Chamber of Commerce (Submitted)

DIRECTORS

Deryk Coward Myers LLP

Thank you for your continued support and engagement. Together, we are building a stronger, more inclusive future for West Winnipeg and our province—where businesses thrive, and communities grow.

Vince Croker ClearSecure/RockGlass

Daniel Doerksen ACHIEVE Centre for Leadership

Warm regards,

Tricia Kulathungam Higher Learning Foundation

Jill Chapman Chair of the Board Assiniboia Chamber of Commerce

Marcus Langlois Dreamcatcher Promotions

Evelyn Malyon E. M. Clarke Inc.

Carla Martinelli-Irvine Winnipeg Pet Rescue Shelter

THANK YOU TO OUR ANNUAL PARTNERS

Mubarak Nsekarije Win Social Media

BPG THE BENEFITS

PLANNING GROUP

Jan Pederson Plant Life Co

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 7

ASSINIBOIA CHAMBER OF COMMERCE BUSINESS SECURITY & CRIME PREVENTION

Fortifying Business Security with Alpha Technologies

Alpha Technologies specializes in network & data security as well as cyber security consulting.

(Photo by Darcy Finley)

By David Drake

B eing outspoken and occasionally clashing with management can be a sign of your strong vision and leadership potential. It might just be the perfect opportunity to venture out on your own and turn your ideas into reality. Armed with computer science and statistics degrees, Alan Castell did just that, found- ing Alpha Technologies in his garage 13 years ago.

security, data protection, and cybersecurity consulting. Their team of experts works closely with clients to identify vulnerabilities and implement comprehensive security measures. This dedication to internet security has earned them a reputa- tion for reliability and excellence. As businesses integrate more digital tools and platforms, their suscepti- bility to potential attacks grows. “We have our own software that we deploy called Alpha Protect. It pop- ulates the front header of your email in red for our clients and it literally says you need to pay special atten- tion to this email; there’s something funny about this. We raise the flag. The best education out there is to tell people if it doesn’t look right, it’s

probably not right.” explains Castell. In today’s digital age, internet security is paramount. The company has made it their mission to provide dependable security solutions to businesses of all sizes. Alpha stays ahead of the curve by continuously updating their knowledge of the lat- est hardware and software. This pro- active approach ensures their clients’ networks are secure from potential threats. Alpha is dedicated to client protection, and Alan believes mutual respect is key to everyone’s success. With a commitment to excellence and customer satisfaction, they are a trusted partner in the tech industry. “Our services are short term con- tracts, so clients aren’t stuck if they aren’t happy, and most business save

Alpha Technologies offers a range of services, including network

8 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

well over 30% of their costs by utilizing some of Alpha’s methods. We don’t have turnover clients, we have a really happy client base. We have never had a client be damaged in any way, shape or form through technology or anything we pro- tect. I’m very proud of that record.” Alpha has been providing business ser- vices since 2011 and manages the IT for local companies such as Salisbury House. In 2020, in the midst of COVID, Castell decided to develop the alpha@play sec- tion to complement the technology side, which encompasses retail, 3D print- ing, technology items for golf, scopes, printers, and filament. They sell to both schools and individual consumers. Little known is the fact that Alpha Technol-

ogies is one of the only local business phone line suppliers, and provides the phone lines to The Vickar Group, among other local companies in Winnipeg. Additionally, Alpha Technologies is committed to fostering talent, encour- aging innovation, and cultivating strong relationships within the community. To recruit new talent, they have collaborat- ed with educational institutions such as Herzing College and Robertson College. This initiative keeps the company at the forefront of technological advancements and bolsters the local economy by creat- ing job opportunities. “I broke every rule that I was taught at business school. I think the strength of this company is one where I decided

that turnover, or lack of it, was going to be extremely important to me when I built this company. I’d put my crew against anybody any day of the week. Anybody who meets my two top techs, says, “Wow, your guys are brilliant.” It’s because they’re self-driven.” Under Castell’s leadership, Alpha Technologies has become a standout in the tech industry. Their unwavering commitment to internet security, combined with a culture of mutual respect and a purposeful approach, sets them apart from their competitors. As they continue to innovate and expand, they are well-positioned to lead in providing cutting-edge solutions to businesses in Winnipeg and beyond. “It’s the combined power you get when you have a bunch of guys willing to pull together. It’s very impressive, so I couldn’t be prouder.” Whether through their security measures or dedication to customer service, Alpha Technologies has a bright future. Learn more at alphatechnologies.ca .

We have never had a client be damaged in any way, shape or form through technology or anything we protect. I’m very proud of that record. Alan Castell, founder Alpha Technologies

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FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 9

ASSINIBOIA CHAMBER OF COMMERCE BUSINESS SECURITY & CRIME PREVENTION

Securing Hospitality: Key Strategies for

Business Safety from The Gates on Roblin

Louie says break-ins generally take place after hours.

(Photo by Darcy Finley)

10 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

“Our industry suffers from break-ins, business hours robberies, and internal theft,” he explains. “Break-ins are generally after hours and happen in locations that are remote or have dark or hidden entrances. Thefts during business hours are either the rare hold-ups or the more common walk-in and take things because nobody is going to stop them. The internal theft is most often cash fraud, phantom payroll, or embezzle- ment.” To combat after-hours issues, Louie recommends video surveillance, monitored alarm systems, good locks, and automatic or motion lights. To discourage internal theft, Louie says cameras on the bars, liquor storage, and cash drawers are assets. Additionally, The Gates uses surprise audits and spot-check inventory as a deterrent. Depending on the location, some hospitality venues face additional security concerns, such as physical threats, aggressive panhandling, vagrancy, and suspicious or threatening loitering. Louie explains that adapting procedures to keep staff and staff property safe is vital to creating a safe workplace atmosphere. “We keep our parking lots well-lit, and we always have people leaving in pairs so that they are never walking to their cars alone, and we allow bikes to be locked up inside buildings,” he says. “We ensure that buildings or areas that are closed are locked down so that there are never surprises with intruders getting into closed spaces. We have surveillance for both live monitoring as well as recorded reference so that we can refer to specific incidents involving staff or guests.” Despite what you might see in movies or television, as a guest, your information and financials are handled with the utmost care. Louie explains that once a transaction is completed, no credit card information is kept on file; it is processed and then securely discarded. Booking files containing addresses and other personal details are locked in offices at night and never shared publicly. A collaborative LinkedIn article from August 2023 on how to stop theft and fraud in a hospitality business echoes and elaborates on Louie’s advice. The top six tips include implementing clear policies and procedures, using technology and tools, segregating duties and responsibilities, fostering a positive culture and environment, and conducting regular audits and reviews. Louie’s practices exemplify many of these principles. By Kristin Marand T he hospitality and events industry is an exciting line of work; every event or occasion is unique. However, during a bustling dinner service or large-scale event, security needs to remain top of mind to ensure the safety of patrons, staff, and the business itself. Ray Louie, vice president and general manager of The Gates on Roblin, explains some of the most common security concerns for his industry and discusses how his team works towards prevention.

He points out that though inventory spot checks and audits may be a “surprise,” they are procedures his staff is aware of and accountable for. He creates the right culture and environment by addressing staff and patron safety

and uses several forms of technology to monitor

transactions, from paying the bill to after-hours security.

To combat after-hours issues, Louie recommends video surveillance, monitored alarm systems, good locks, and automatic or motion lights.

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FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 11

ASSINIBOIA CHAMBER OF COMMERCE

BUSINESS SECURITY & CRIME PREVENTION

By Todd Lewys rising crime rates push business owners to take action innipeg’s

T here’s no question about it: crime is on the rise in Winnipeg. According to the Winnipeg Police Service’s annual statistical report on crime, violent crime offences increased 19 percent from 2021, while property crime rose 32 percent. Those numbers put Winnipeg in third place nationally for total crime severity behind only Lethbridge, Alberta, and Kelowna, British Columbia. Little wonder Winnipeggers – both members of the public and business owners – are on edge. And if you’re a business owner, you can’t help but wonder if your business is next on the hit list. Deryk Coward is a member of the board of directors for the Assiniboia Chamber of Commerce and moderated a panel luncheon on safety in the business community for the Chamber this fall. He says crime is a very real concern. “It seems to be getting worse,” says the longtime lawyer, a partner at Myers LLP. “For example, our law firm, which is on Graham Avenue, made the decision to lock the front door due to crime con- cerns. Our receptionist has to buzz ev- eryone in, which makes more work for the receptionist. It was a decision that wasn’t made lightly.” He adds that the crime is for real. “I’ve seen violent crime from my of- fice window seven floors up. Not long

Deryk Coward, partner, Myers LLP and Board Member Assiniboia Chamber of Commerce. (Submitted Photo)

12 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

(Adobe Stock Photo)

ago, I was looking down at a surface parking lot and saw someone smash out a car window and take a backpack. It was a very trou- bling sight.” As someone who’s worked downtown since 1996 and been in- volved with the business community in west Winnipeg for some time, the trend is disconcerting. “From what I’ve seen, the biggest issue is mental health,” says

downtown and in the west Winnipeg business community. “True North is changing the landscape of downtown for the better, and there’s been increased community outreach, which has been more visible and seems to be helping,” he says. “We’re also seeing more people downtown, which is good, as there’s strength in numbers. There are lots of positive things going on.” Still, there’s much headway that needs to be made. “The important thing is to address the root cause of the crime, so we have to look at long-term solutions like more mental health and addiction support, engaging our youth by giving them con- structive things to do, and getting communities involved in fight- ing crime.” Coward has one last tip, this one aimed at businesses. “Tap into the knowledge of your insurance company. They don’t want you to make a claim, so they will be happy to advise you on what you can to do to hopefully prevent thefts and break-ins.”

Coward. “In most cases, it’s individuals. It’s difficult to say wheth- er they’re down on their luck, have a drug problem or personal issues that they’re struggling with.” The stark reality is that business owners are dealing with break- ins and theft on a scale that hasn’t been seen before. Consequently, they’re taking desperate measures to cope with the actions of desperate people. “West End business owners are saying that thefts and break-ins are up,” he says. “I’ve seen more and more of them resort to steel shutters that roll down over top of windows to prevent break-ins through windows.” Meanwhile, other business owners have been going a more high-tech route. “Some have been installing RockGlass to prevent break-ins,” he says of the crystal-clear glass, which is about 200 times stronger than standard glass and can be installed over existing windows. “It’s a major inconvenience for businesses to deal with insurance claims due to theft, so you do what you have to do to protect your business.” Businesses are also doing other simple things to limit robberies, thefts and break-ins, notes Coward. “They’re keeping valuables out of sight and limiting the amount of cash they keep on the premises. It’s much the same thing that members of the public are advised to do, such as don’t leave valu- ables in the open. It sounds simple, but it works.” While crime is a definite issue, Coward likes what he’s seeing West End business owners are saying that thefts and break-ins are up. Deryk Coward Parter, Myers LLP

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FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 13

2024-chamber-west-winnipeg-review-fall September 5, 2024 11:19:33 AM

ASSINIBOIA CHAMBER OF COMMERCE

BUSINESS SECURITY & CRIME PREVENTION

Prevention and Protection: Retail Theft and

the Winnipeg Police Service

By Wendy King L oss crimes can make it tough for businesses to maintain their margins. Loss crimes are the kind of black mark that can put a ledger in the red. Constable Justin Remillard says there are strategies that can help reduce those losses and keep staff safer. A 17-year veteran of the Winnipeg Police Service, he specializes as a crime prevention officer trained in Crime Prevention Through Environmental Design from the National Institute of Crime Prevention. To start, understand that prevention and protection are two different things. He explains that prevention is proactive. It’s taking measures to discourage ongoing crime or prevent it from happening in the future. “Say the business is trying to reduce theft - preven- tion could be locking up high-end items behind the counter,” he says. One often overlooked measure is to control access to the premises. continued on page 15

(Adobe Stock Photo)

14 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

continued from page 14

to determine what led to the loss and how to remediate the situation for the future. Businesses could also work with private companies or the Winnipeg Police Service. “You should review incidents and document them and learn from them,” he says. When it comes to crime prevention in the community at large - the data is in the details - which is why the Winni- peg Police Service strongly encourages private citizens and business owners to report all crime - even if it seems minor. “The Violent Crime and Retail Theft Initiative started because of the number of reports and the data we got. The Province and the service realized we

had a problem and came together to address it,” says Remillard. “Please report everything because our analysts will take those numbers and give them to our specialty unit to identify problems, so now, for example, we have beat officers in Osborne Village and in the Exchange because they were deemed hot spots,” he says. However, Remillard explains that beat officers were added as part of a vi- olent crime and retail theft initiative to address issues in those areas, but their presence is only temporary and ends when the initiative is over. Staff and management training, access protocols, use of technology, communication and observation, environmental design, regular analyses of losses, and reporting to police are all fundamental to ensuring a business is doing everything possible to deter crime. “I would love to say we could get rid of crime absolutely, it’s just the sad real- ity of the world - there’s always going to be some kind of crime,” says Constable Justin Remillard. “And as much as you use strategies for prevention, you also need to know how to protect yourself and make sure you’re safe. Stuff can be replaced. A person can’t be replaced. We want to make people sure that people are safe.” To report a crime, follow the prompts at: winnipeg.ca/police/services/re- port-crime or call non-emergency 204-986-6222. The WPS has produced a video on crime prevention called Retail Theft Prevention at www.youtube.com/ watch?v=Nmi_vCHRidU

“Businesses have the right to deny entry. If someone is stealing from you, you have the right to ban that person. If they come in and refuse to leave, you have the right to call the police,” he says. Prevention also includes the concept of “environmental design,” where the layout of your business can discourage loss. “One example of environmental de- sign is having your counter at the front of the store - where you can monitor people going in and out - versus at the back of the store, where it’s more diffi- cult to see who’s coming in,” he says. Prevention also includes security cameras and other technology. Protection is needed when some form of engagement occurs - when you’re actively stopping something that’s occurring right now. “Based on your business’s policy and procedures, maybe your loss prevention officer (LPO) is stopping somebody from leaving the store with your goods, then you are stopping theft,” he says. Theft is escalated to robbery when there is violence or violence is threat- ened, including a weapons threat or physical contact such as assault, push- ing or spitting. “If a robbery is occurring and you’re calling the police, or using safety practises to protect yourself and your staff - physically stepping back out of arm’s reach or even locking yourself in a different room to get away from the person - that is protection,” he says. With prevention, you implement measures and policies so that you don’t have to activate protective measures in the future. “But you still have to have protection protocols in place,” he says, adding that the Winnipeg Police Service teaches both. Remillard says to stay on top of trends in how criminals target busi- nesses and know what they aim to take. Following news stories or business owners talking to each other about their experiences can be informative. It’s necessary to do ongoing assess- ments to see where there is potential for loss (like a blind spot in a store lay- out) as well as after a loss has occurred

The Violent Crime and Retail Theft Initiative started because of the number of reports and the data we got.

Constable Justin Remillard, Crime Prevention Officer, Winnipeg Police Service

Thefts are a major area of concern for retailers.

(Adobe Stock Photo)

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 15

ASSINIBOIA CHAMBER OF COMMERCE

WORKFORCE TRENDS & DEVELOPMENT

Count on change: Navigating workforce trends in accounting and beyond

By Kristin Marand

P rofessional accounting, like many industries, has undergone something of a transformation since 2020. Not only have changes to taxation, benefits, grants, and inflation altered the accounting landscape, but chartered professional accountants (CPAs) have also had to help their clients navigate incredibly tumultuous financial times these past four years.

ers to adapt. Accounting tasks are in- creasingly being automated through technology, pushing accountants to focus more on strategic planning and advisory roles. With the rise in digital transactions and data storage, cyber security is front and centre for businesses to ensure the security of their financial data. There is also a growing demand for integrating fi- nancial technologies and for accoun- tants with specialized skills in areas such as sustainability reporting and data analytics. Kilfoyle, who has an additional skillset in IT, understands the need to stay current with changing tech- nology. He combines his expertise in technology and his gifts for training in order to teach his clients how to use their computer systems and soft- ware to make their businesses more successful. Keeping up to date with chang- es in tax laws, financial reporting standards, and other regulations is another challenge facing businesses today. Kilfoyle also notes the increas- ing importance of internal financial management, which dictates a busi- ness’s ability to weather a crisis or adapt to demands such as increased salary expectations. “Some of the changes that the fed- eral government’s putting in place in terms of taxation rules are making it more difficult for small businesses to operate and be successful. I also think business owners perhaps ar- en’t spending the time and resources on their internal financials as they should be.”

Adam Kilfoyle, managing partner at Heartland CPAs, specializes in supporting small to medium busi- nesses. In his 20-plus years, he has worked with a wide range of clients from various industries, including manufacturing, construction, First Nations, agriculture, retail, not-for- profits and real estate. As a financial expert and business owner, Kilfoyle has found himself in uncharted wa- ters post-pandemic and shares some of the workforce trends he’s seeing in his own industry and across his clients’ various sectors. “HR and staffing issues have prob- ably been our top business concern, certainly since 2020, and we’re hear- ing from our clients about these is- sues as well,” he says. “Everything changed with the pandemic. It seems that the pendulum has swung. Twenty years ago, I think the pendu- lum was more in the employer’s fa- vour. Now, it seems to have swung in the other direction, where employ- ees are more in control of dictating terms when you’re trying to find top talent.” Kilfoyle says that while account- ing was largely spared from the challenges of the pandemic, people still needed accountants, and they

were quickly able to shift to a work- from-home environment; the loss of in-person interactions impacted collaboration, productivity and team cohesion. He believes in the spirit of teamwork and that these types of interactions help personnel improve and grow. “Our preference is that our folks are in the office, but the younger generation really wants that flexi- bility [of working from home], so we have to honour that. We recently needed to replace some people who left, and it took a long time to find qualified people. It’s tough to find talent, and we’re hearing that from our clients as well.” “At our firm we try to do things a little differently. I’m so proud of the team that we have. Our three key values of quality, responsiveness, and professionalism all come down to our people. These HR matters are so critical. Without the right people, we can’t move forward, and grow the business and continue to serve our clients at the level of quality that we demand for ourselves,” he says. In addition to recruitment woes, technological shifts in accounting and business management require both accountants and business own-

16 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

Adam Kilfoyle, managing partner at Heartland CPAs.

Everything changed with the pandemic. It seems that the pendulum has swung. Twenty years ago, I think the pendulum was more in the employer’s favour. Now, it seems to have swung in the other direction,

Adam Kilfoyle, managing partner, Heartland CPAs

Josh Friesen and his family.

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 17

ASSINIBOIA CHAMBER OF COMMERCE

Trending in the right direction Educators examine some recent workforce trends By Jim Timlick WORKFORCE TRENDS & DEVELOPMENT

T he way we work is changing rapidly, making it increasingly important for businesses and entrepreneurs to stay ahead of the curve when it comes to understanding current workforce trends. Workforce trends will be the focus of a panel discussion that the Assiniboia Chamber of Commerce will host at its November luncheon for chamber members. It’s a subject near and dear to the heart of Janet Frolek, a career development and workplace support teacher for the St. James-Assiniboia School Division (SJASD). Frolek will be one of the presenters for the panel discussion and will speak about how Today’s students are grappling with ever-complex workforce trends. (Submitted Photo)

It’s all about identifying skillsets that employers and industry are going to find useful. Stephen Dudar, career development teacher, SJASD

Students gather in an auditorium to take in a presentation of a prospective employer.

18 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

(Submitted Photo)

Students ask questions of an exhibitor at a recent job fair.

Exhibitors chat with students about what their workplace has to offer.

(Submitted Photo)

educators are supporting young learners as they transition to the world of employment. While work experience has been a long-standing option for a number of their high school curricula, Frolek says that one result of the changing business landscape is that the school division has begun to recognize the increasing importance of collaboration between the education system, the business commu- nity and industry sectors to prepare stu- dents for the evolving workforce. Work experience, internships, apprenticeships and mentorship programs can bridge the gap between classroom learning and workplace realities. “That really has become a core value in the work that we do, looking at how we create and sustain these relation- ships that we foster within the business community and with industry sectors,” she says. One recent workforce trend is the growing popularity of micro-credentials. As the name suggests, micro-credentials are mini-courses specific to a particular topic. They are cheaper than a degree and can be completed over a short time period. While they are mostly available at colleges and universities, some provinc- es, such as Ontario, are starting to offer them at the high school level. Stephen Dudar, a career development teacher for SJASD, says micro-credentials are excellent options for students who are unable to attend or choose not to attend a post-secondary institution. “That’s a piece that’s been growing over the last number of years,” he says. That’s why SJASD has begun discus- sions about providing students in the division with an opportunity to enrol in a limited number of micro-creden- tial courses. These include courses on first aid, CPR, and food handling. The division is also considering adding mi- cro-credential courses on topics such as 3-D printing and Microsoft Business Ap-

stands for diversity, equity and inclu- sion. It refers to practices and policies aimed at supporting people from varying backgrounds and providing them with the resources they need to thrive in the workplace, regardless of race, gender or sexual orientation. “It’s looking at an employee as a person and not just a programmer. It’s about safe workplace models that support mental health and flexibility and also a recogni- tion of helping young people grow and learn,” she says. Dudar and Frolek say another work- place trend they have noted in recent years is an increased focus by employers on so-called global competency. Global competency is defined as knowledge, skills, and attitudes to interact positively and effectively with anyone in the world. “We want to enhance the integration of all these new technologies, and going to that next level requires a brain that can think critically and communicate skillfully with others. It’s all about giving everyone a voice, following that DEI model, and recognizing how important it is for people to share their ideas and opinions while respectfully listening to the ideas and opinions of others,” says Frolek. Dudar and Frolek don’t expect the pace of workforce changes to slow any time soon. Both say it’s critically import- ant that the education system keep pace so that young people are prepared when they enter the working world full-time. “One of the things we want to do (as educators) is to be in touch with our local community,” Dudar says. “The local business community pro- vides us with a vast array of experiences that are out there. As you’re developing that relationship with them, you can say what are the things you want, what are the things you need. They’re able to provide that information, and we have a better idea from a local perspective of what we need to do.”

plications in the not-too-distant future. Dudar says these courses can go a long way in helping students get a foot in the door with prospective employers. “It’s all about identifying skillsets that employers and industry are going to find useful,” says Dudar. “Oftentimes, employers are looking not so much at degrees but what skillsets kids have that they can then continue to build on (at a job).” One skill set that is becoming pro- gressively more valuable in the eyes of many employers is an understanding of artificial intelligence (AI). AI is changing the career landscape and is becoming an increasingly important consideration for many businesses when they are hiring, says Frolek. “One of my friends who is a business leader in west Winnipeg says if he has two Grade 12 students (he’s considering hiring) and one has a micro-credential in some AI courses, he’s going to hire the student who has that skill and isn’t afraid to embrace it,” she explains. A term Frolek thinks businesses need to become familiar with is DEI, which Employers are now looking more for skill sets rather than degrees. (Submitted Photos)

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 19

ASSINIBOIA CHAMBER OF COMMERCE WORKFORCE TRENDS & DEVELOPMENT Workforce trends focus on W hen it comes to workforce trends, a human-centred focus is at the forefront. Daniel Doerksen is “For centuries, people have built or- ganizations that are production-first and people-second,” he said. well-being as a core outcome — and not merely an afterthought. “Humans will spend over 90,000 hours at work in their life, which is half of an adult’s meaningful waking life. As such, it is one of the top factors in a person’s over- all mental health, well-being and sense of life satisfaction,” he said. By Jennifer McFee

“Slowly, we are understanding the con- sequences of this approach — low engage- ment, poor mental health, unsustainable performance, decreased innovation — and are beginning to take a more people-cen- tred approach to how we design and lead our organizations.” For years, employee engagement has flatlined in Canada, he added. “Historically, the workforce just ac- cepted that ‘work sucks’ and would grind it out, but that isn’t happening like it used to,” Doerksen said. “People are more willing to walk away from an unhealthy situation.” As a result, savvy employers are paying attention to employees’ mental health and

“We can no longer expect someone to take care of themselves and have their social, emotional and psychological needs met solely outside of work hours. We are increasingly understanding the impor- tance of designing workplaces that do not simply extract energy and emotional resources from people but also contribute and add value to their life.” Today, workers are more aware of the connection between their job and their mental health, and they’re looking for organizations that will take their well-be- ing seriously. Diversity, equity and inclusion initia- tives continue to be important, but the approach might need to change due to increased pushback. “People tend to agree with the underlying values but resist the unilateral approach that is often taken. We need to approach change here with curiosity, empathy and humility,” Doerksen said. “The goal is not to have a bunch of new policies as quickly as possible. The goal is to engage people’s hearts and minds to create better organizations and a better society.”

director of training and consulting at ACHIEVE Learning Centre for Leadership, a company that operates on the belief that everyone deserves to like where they work.

20 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

human-centred approach This focus on personal and interperson- al skills can also help to build a healthier workplace culture. Overall, designing workplaces that support health and well-being is more than just a trend; rather, it’s a longer-term societal paradigm shift.

Doerksen added that manager training requires more emphasis since managers are often the most influential people in a team’s culture and have a huge impact on employees’ engagement levels. This training could include practical skills for team building, coaching, group facilitation, process design, and communication. “Growth and development continues to be one of the top factors for why Millen- nials and Gen Z choose an employer,” he noted. “There continues to be an increased focus on skills and away from traditional credentials like degrees.” More than just a trend, hybrid work environments are proving to have staying power post-pandemic, and work-from- home rates have remained fairly stable since 2022. “Leaders need to adjust current pro-

“In some ways, we’re still struggling to change the paradigms of the Industrial Revolution 200 years ago,” he said. “We’re supporting a trajectory and move- ment of human-centred organizational design that has taken a century to ramp up and which will shape many generations to come.” Looking ahead, organizations should work towards becoming more flexible and adaptive. At the same time, they will need to examine larger systemic and structural barriers—such as rigid hierarchies, perfor- mance management systems, and manag- er-concentrated power and influence—to create a better workplace. “We believe the best workplaces will win,” Doerksen said. “Those who ignore these shifts will increasingly struggle to attract and retain the best workers.”

Daniel Doerksen, Director of Training and Consulting (Submitted)

cesses, onboarding and expecta- tions to accommodate for this.

The key to engagement on this topic comes down to choice,” Doerksen said. “Additionally, the

four-day work week is quickly becoming a top sought-after benefit.”

The goal is to engage people’s hearts and minds to create better organizations and a better society. Daniel Doerksen, Director of Training and Consulting

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 21

ASSINIBOIA CHAMBER OF COMMERCE

WORKFORCE TRENDS & DEVELOPMENT

Embracing Diversity: The Workforce Shift Shaping Tomorrow’s Success

By David Drake

D iversity is more than just a buzzword— embracing a diverse workforce means bringing together individuals from different backgrounds, cultures, and perspectives. This can lead to broader thinking and a more effective, dynamic, and supportive work environment. As businesses navigate the world’s complexities, the importance of diversity in the workplace cannot be overstated. Robyn Penner Thiessen Consulting comprises individuals from three ethnic backgrounds, two major world religions, and two dif- ferent genders, offering diverse perspectives and insights into the workplace. They help businesses reimagine and reshape their or- ganizational cultures, promoting inclusivity while staying true to their core values. “I have two pretty incredible associates. Amna Burki is a pro- fessional storyteller and people are literally mesmerized when she starts to tell stories. We integrate folktales from around the world into our workshops, and people love listening to stories. Vurayayi Pugeni brings his experience of being in leadership positions in Canada, but he wasn’t part of the dominant cul- ture, right? So, he’s had these experiences within Canadian organizations, and that kind of experience really informs and shapes our inclusive leadership program.” Robyn became interested in diversity and inclusion before she even knew what those terms meant.

“I went to university in Virginia and was part of a team of student counsellors. We were invited to help local high schools that were experiencing a lot of racial conflict, and we would spend the day bringing the diverse student body, the student leaders, the kids who had been suspended, and the kids in the gangs, together to hear each oth- er’s stories. Through those workshops, they start- ed to see each other differently and have some empathy and understanding. That was a very significant experience for me, coming from rural Manitoba. I came from this real place of naivety.” Early in their marriage, Robyn and her husband

Robyn Penner Thiessen helps businesses reimagine & reshape their workplace culture. (Submitted)

22 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

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relocated to Kenya, where they adopted their two eldest children. Upon returning to Manitoba, Robyn may not have personally en- countered racism, but she closely observed her children’s experi- ences as Black individuals in Canada. “When they were in high school, I started to think about what it would be like for them when they entered the workforce. And I realized, or I had this awareness, that my kids would have a very different experience than what I’d had just because of their skin colour. Over a few years, I started asking questions of colleagues, and I noticed there were a lot of people who weren’t having the same experience that I was having because of their skin colour, their religion, their sexual orientation, or their physical disability. I realized many of them didn’t have that feeling of belonging or that

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their voices mattered when they spoke up in meetings. So that inspired me to do what I could to cre- ate workplaces where everyone would feel a sense of belonging.” To affect mean- ingful change in the workplace, Robyn advocates for a long- term vision. While a half-day workshop can serve as a valu- able starting point, more is needed to transform the organi- zational culture. “For the workplace to shift, which is the work that I’m inter- ested in, it’s a more ongoing or deeper commitment. If I had

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to pick one thing, I would say leadership development is a critical piece. So, building capacity in leadership, in managers, whoever’s supervising so that they can be more effective in leading their di- verse staff. I often talk about cultural competency, which I weave in. When leaders have greater awareness, that starts to shape a lot of things in the organization..” Robyn believes that gaining leadership support and cultivating a long-term vision for inclusivity will lead to inclusive practices being embedded into an organization’s systems and structures. Re- cruitment processes, onboarding, ongoing training, and staff de- velopment will all be viewed through a DEI lens, in addition to other important perspectives for organizational growth. “My kids are now in their 20s, and so often when I work with organizations, I’ll ask them, what do you think my kids’ experience would be like if they applied for a job here or if they were working here? ” My kids inspire me every day to help businesses become places where diversity is valued and everyone feels like they be- long.”

FALL 2024 • THE ASSINIBOIA CHAMBER OF COMMERCE 23

ASSINIBOIA CHAMBER OF COMMERCE 2024 Assiniboia Chamber of Commerce Business Excellence Awards T he 2024 Business Excellence Awards celebrate businesses’ achievements, their commitment to excellence and contribution to overall economic growth of west Winnipeg. Awarded at the Assiniboia Chamber of Commerce annual general meeting in May, six businesses were honoured in the following categories:

Business of the Year Winner: CentrePort Canada CentrePort Canada is North Amer- ica’s largest tri-modal inland port and foreign trade zone, offering opportu- nities for businesses to connect with major markets worldwide. Their strategic location at the hub of international trading corridors, and dedication to providing high-qual- ity affordable industrial land (some 20,000 acres) have made them an indispensable asset to the region’s economic growth. “CentrePort Canada was created out of a vision of the business community and is a platform to help other businesses grow and thrive. As the team responsible for facilitating the development of the inland port project, we’re thankful for this recognition of the work that we do to grow the area as a bustling trade and transportation hub,” says Carly Edmundson, President and CEO, CentrePort Canada Inc.

Young Entrepreneur of the Year Winner: Marco Soares – JasperVOCAL

Eco-Leadership Award Winner: Urban Lumber Urban Lumber salvages Winnipeg trees destined for the landfill and transforms them into eco-friendly wood products such as tables and shelves. Urban Lumber is dedicated to sustainability and environmen- tal stewardship by reducing carbon emissions and promoting responsible forestry practices. “We are deeply honoured to receive the Eco Leadership Award from the Assiniboia Chamber of Commerce. Our dedicated team is committed to repurposing Winnipeg’s trees into beautiful furniture, ensuring that they find a new life in homes and business- es rather than ending up in landfills. Being recognized for our efforts is both humbling and inspiring. Trees aren’t trash!” says co-owner Mike McGarry.

JasperVOCAL is an AI-powered communications company that specializes in political campaigns, business and non-profit communications. Soares, 19, earned this award for his visionary leadership and innovative contributions. His commitment to offering high-quality products at affordable prices, coupled with his active participation in com- munity events and support for local charitable causes, has garnered global recognition. “I am incredibly honoured and proud to receive this distinguished award. Growing JasperVocal over the past year has been a tireless and difficult endeavour, but receiving an award like this proves to myself that I can do it,” says Marco Soares, president and CEO of JasperVOCAL Inc.

continued on page 26

24 THE ASSINIBOIA CHAMBER OF COMMERCE • FALL 2024

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