Creating Dreams Cont’d from page 26
One innovative product Discovery Homes will be showcasing is vinyl plank flooring. “It can look like hardwood or tile – it’s very, very convincing,” Mr. Rist says. “One of the risks with hardwood flooring is that the changes in temperature and humidity af- fect it. It will shrink and swell. Vinyl plank flooring is more affordable and durable. It’s difficult to scratch.” Mr. Rist has noticed a trend towards the contemporary home. “More and more people are looking for a sleek style of home, something very linear.” Frank Controneo, Sales Manager for Artista Homes, says the Parade of Homes is a great opportunity for builders to try out new de- signs and styles. His company has partici- pated in the Parade for nine years. “We’re coming up with new ideas every day for show homes. This event is huge for the building industry. We get to showcase innovative design,” Mr. Controneo says. Cont’d on page 30
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28 Parade of Homes Spring 2013
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