Parade of Homes | Spring 2013

Introducing the

Now Open at Dufresne

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2.Sales Process: Educate Model The Educate model is quick and simple. With the Test Mattress Kiosk, sales professionals can explain the importance of pressure points and contact area to educate the customer on what their body needs from a mattress. The customer receives a recommendation to shop within a mattress category to guide them in their testing and purchase decision.

Sales Process Overview 1. Greet customer

Your personalized sleep journey starts here... Sleep is vital to a healthy lifestyle and sleep needs are individual as you are. At the Dream Experience, our Dream Experts use pressure map technology to provide a personalized sleep assessment and identify the right sleep system for you. Our priority is helping you find the best sleep solution to allow a healthy, restful, and rejuvenating sleep.

2. Ask a few opening questions 3. Customer is pressure mapped on the test mattress 4. The system recommends a type of mattress 5. Show the customer mattresses that correspond to the recommendation 6. Close the sale

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Your goal: identify the ideal mattress for the customer’s needs. • Side sleeper: Lower pressure points are most important • Back/stomach sleeper: Higher contact area for support is most important

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> Learn more about the

@ www.dufresne.ca

www.dufresne.ca

880 Nairn Ave., Winnipeg 204.667.1578 1750 Ellice Ave., Winnipeg 204.989.9900 Plus 9 other locations to serve you.

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