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SMALL BUSINESS MONTH - SUPPLEMENT TO THE FREE PRESS - SATURDAY, OCTOBER 19, 2024
CREATING CONNECTIONS IN COMMUNITY
With my passion and years of experience in
community outreach, particularly focused on immigrant communities, I knew this was going to be my new home.”
She finds it rewarding to maintain contact with many people, both near and far. “There are many influential individuals in my community, and I’m grateful to be one of them. It gives my life purpose and sets a good example for my children and those around me,” says Gilbert. “I have always been energetic and passionate about my projects.” Where does that energy come from? “It stems from my vision — I want to be an instrument of inspiration. I love my community and helping others, and when I see others motivated to do the same, it multiplies the impact.” At the same time, Gilbert thrives in her role as outreach co-ordinator for Recognition Counts, a program offered through SEED Winnipeg. “SEED” stands for “supporting employment and economic development,” and the non-profit organization aims to reduce poverty and help renew Winnipeg’s inner city by helping people through various programs. “At the end of last year, I decided to make a professional change and opened myself up to new opportunities. When I saw the position at SEED Winnipeg Inc., I knew I had to apply because the organization’s values aligned with mine.” Which is to say that everyone is worthy of help to live a stable, meaningful life. “I believe we all deserve the same opportunities to realize our hopes and the importance of programs that reduce poverty,” she says. “With my passion and years of experience in community outreach, particularly focused on immigrant communities, I knew this was going to be my new home.” In this role, Gilbert develops and implements strategies to connect with other organizations and individuals who can benefit from SEED Winnipeg’s programs. There’s a specific focus on Recognition Counts, which helps internationally trained professionals validate their
BY JENNIFER MCFEE While a local change-maker with Latin roots enjoys wearing many hats, they all have one thing in common — her various roles focus on creating connections in communities. J hocelin Gilbert, originally from Dominican Republic, has made her mark as a Latin influencer and community connector across Winnipeg. Through various social media platforms under the name La Paila Canada, she shares her insights and expertise on issues impacting newcomers to Canada, such as settlement, immigration and education. “Paila” means “pot” in Spanish, which Dominicans use to make delicious dishes. Her social media community started as a food blog in 2020 and changed to newcomer content a few months later. With a knack for hosting, she also organizes events to bring the local Hispanic community together in person. One of her most popular networking events is called the Manitoba Hispanic Show, which is geared for Spanish- speaking entrepreneurs. “It all started when I planned a coffee meet-up with 10 Hispanic entrepreneurs. I never imagined it would grow to over 160 attendees at the first event.” Attendance more than tripled the following year. “In the second year, more businesses joined, and this year, we surpassed 500 attendees,” she says. “The goal is to promote our community and create diverse events, as I noticed that, initially, only recreational activities were being organized.”
— Jhocelin Gilbert
credentials to work in their fields or alternative areas. “My work is about connecting with people, which I love. I enjoy engaging with the community, giving presentations and having meaningful conversations. This role allows me to positively impact the immigrant community.” And through La Paila Canada, she prefers to focus more on the community impact rather than her social media following. “Today, many people have large followings but contribute little,” she said. “I believe my value lies in my daily actions and the real difference I make.” No matter which hat she’s wearing, she approaches her role with enthusiasm and positivity. “I approach my work naturally, and sometimes I realize I’m making a difference when people compliment me or ask how I do what I do,” she says. “In those moments, I feel fulfilled — and it motivates me to continue my efforts.”
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