FALL 1999
ROYALWOOD — PHOTO COURTESY OF NATIVE PLANT SOLUTIONS
In 2014, the Winnipeg Free Press earned the Best Marketing Solution for an Advertising Client award at the International News Media Association (INMA) World Conference in San Francisco. At the time, surveys showed 92 per cent of visitors to the Parade of Homes cited the magazine as their main source of information about the event, and most brought a copy along on their home tours. When the first 40-page issue appeared ahead of the three-day Showcase of New Homes in February 1998, it was possible to buy a brand-new Qualico home for under $100,000, although the median price for a bungalow show home was $135,000.
There were only a handful of stories, but they touched on themes that would become regular features of the magazine. A survey of 200 condominium owners in Winnipeg found that a maintenance-free lifestyle was among the main attractions for buyers, the vast majority of whom were over the age of 50. And readers were urged to check out the latest trends in technology, decor and design in show homes.
Cont’d on page 12
Parade of Homes Spring 2018 7
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