A MEASURE OF SUCCESS BY TODD LEWYS
This July, Body Measure will be celebrating five years in business. Turns out, the concept for Body Measure was conceived during a rather casual lunch hour conversation, says co-owner Melina Elliott.
were doing it in Canada, and no one had ever done it in Winnipeg.” Sensing an opportunity to carve a niche in the Winnipeg market, Elliott and Henderson moved quickly. The first order of business was to secure a loan to help them acquire a DEXA Scanner and a commercial space to work out of. “Initially, the banks said, ‘you want to do what? No one is doing anything like
health-conscious women. “We started planning the very next day,” says Elliott. “We felt that we’d really hit on something that could make a difference in people’s lives.” After doing some research, Hen- derson found that the body scanning concept had yet to catch on in Cana- da, particularly in Winnipeg. “It was very popular in the United States,” she says. “Only a few clinics
“I was having lunch with Erica,” she says of co-owner Erica Henderson, a registered medical radiation tech- nologist who was working in research with Melina. “We were using a DEXA scanner for a study at the University of Manitoba, and she said, ‘wouldn’t it be great to use all this great info to help people live healthier lives?’” At that point, a figurative light bulb went off over the heads of the two
22 CELEBRATING INTERNATIONAL WOMEN’S DAY
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