FORT GARRY BREWING cont.
"There’s a story behind our facility and also a story with each of our brands that really shapes the things we do from an innovation perspective. Everything we do ties back to our history." – SCOTT SHUPENIUK, PRESIDENT OF FORT GARRY BREWING
PHOTOS SUPPLIED
It has spearheaded several charitable initiatives on behalf of a number of non-profit agencies including the Health Sciences Centre Foundation, K9 Advocacy Manitoba, St. Amant and the Winnipeg Humane Society. It’s also partnered with local institutions such as the Winnipeg Goldeyes and the Winnipeg Pride Festival to develop one-of-a-kind beers that help raise funds as well as the profile of the organizations involved. “There’s some real synergies when we pick another company with similar values and try and reach customers in a different way,” Shupeniuk says. “Those collaborations have been a lot of fun. It creates a little bit of noise and gets some attention for our brands and the brewery, but it also supports another local business or organization at the same time.” While this year marks 95 years since Fort Garry Brewing first opened for business, Shupeniuk says the company has no intention of slowing down. It’s planning to unveil several new flavours of ready-to-drink beverages beginning this year including a flavoured whisky cola and a line of RTD beverages in a new small-format resealable plastic bottle.
10 SAVOUR MANITOBA | SPRING/SUMMER 25
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