SUMMER 2025, VOL. 26
SHAPING MANITOBA'S ECONOMIC FUTURE Reclaiming Manitoba's strategic advantage Breaking down
barriers, unlocking resource potential and empowering homegrown business
Boost your business with world-class connectivity. Fast and reliable internet with local customer support. Get to work with internet that eliminates downtime so you can focus on what really matters – growing your business and serving your community.
valleyfiber.ca/business
SUMMER 2025, VOL. 26 MANITOBA CHAMBERS
OF COMMERCE jointhechamber.ca
CHUCK DAVIDSON President and CEO Manitoba Chambers of Commerce
President and CEO Chuck Davidson Vice President, Policy and Government Relations Elisabeth Saftiuk Director of Business Development and Member Relations Brent Hutton Marketing and Communications Specialist Sherry Kaniuga
MEETING UNCERTAINTY WITH BOLD ACTION
T here’s no question these are challenging times for businesses across Manitoba. With Canada’s once-stable relationship with the United States on rocky ground and American tariff policies in constant flux, many businesses are feeling under pressure and powerless. This uncertainty isn’t going away anytime soon. As I’ve talked with business leaders across the province over the last few months, it’s become clear that we need to shift our focus and prioritize what we can control: building a stronger, more self-reliant Manitoba economy. It’s time to grow from the inside out, investing in strategies that boost competitiveness, support innovation and strengthen our resilience. That means targeting sectors with the greatest strategic opportunity — from critical minerals and green energy to tourism and development in Manitoba’s north. We must address stagnant productivity growth, support businesses in the adoption of new technologies and create conditions that allow us to retain our skilled young workforce. These are the building blocks of a more sustainable, competitive province. At the same time, the chamber network will continue to advocate
for the removal of interprovincial trade and labour barriers. Business leaders have told us that Canada needs mutual recognition agreements and harmonized policies that allow goods, services and talent to move seamlessly across provincial borders. We’re also urging the federal government to commit to a national energy corridor — infrastructure that can move natural resources like oil, gas, hydrogen and electricity across the country and out through northern ports like Churchill. Domestic procurement is another critical piece: aligning provincial policies to prioritize Canadian content will help reinforce supply chains and create new opportunities for homegrown businesses. Through the collective voice of our network, we’ve presented these priorities to the Manitoba government and joined with chambers across the country to amplify our message with Canada’s premiers and will continue to work on your behalf. This issue of MBiz Magazine highlights the bold steps we need to take — and what each of us can do to support local businesses and showcase the strength, grit and resilience that define our province. ■
THE FREE PRESS winnipegfreepress.com
To advertise, call 204-697-7390 Lindsey Ward Photography Darcy Finley Numerous organizations supplied Design Shakar Hagiev MBiz Magazine is published on Treaty 1 territory and the homeland of the Métis Nation. To advertise, call 204-697-7390 President and CEO Mike Power VP, Revenue and Business Development Michele Prysazniuk Director, FP Features Charlene Adam charlene.adam@freepress.mb.ca Editor Jennifer McFee Writers Erin Debooy Wendy King Janine LeGal Kristin Marand Jennifer McFee Jim Timlick Cover: Manitoba Legislative Building. Photographer: John Woods
3 SUMMER 2025
Featured in this issue:
10
Manitobans embrace ‘support local’ sentiment 14
Chambers of the Federation 20
24
30
Breaking down barriers to interprovincial trade
Canola 101: A uniquely Canadian crop
Tourism in Manitoba: A secret worth sharing
JOIN THE NETWORK THAT POWERS MANITOBA
ELEVATE your brand awareness and credibility in the business community INVEST in the success of your company and access a wealth of perks and benefits AMPLIFY your voice on policy matters that impact your business EXPAND your network of business and industry leaders across Manitoba
The Manitoba Chambers of Commerce is dedicated to championing the companies, organizations and people that make this province a great place to work and live. We unite a network of 65 local chambers and nearly 10,000 member organizations, focusing on provincial issues while local chambers bridge the gap, connecting us to business needs at every corner of the province. If you’re a member of your local chamber of commerce, you already know the power of the network. Expand your reach and join your provincial chamber. JOINTHECHAMBER.CA
4
SUMMER 2025
ADVOCATING WITH PURPOSE The Manitoba Chambers of Commerce is dedicated to championing business in Manitoba, advocating for strategic investments and innovative approaches that enhance economic growth, and addressing Manitoba’s most pressing policy issues on behalf of our members. These last few months, our advocacy efforts have been focused on tariffs, trade, Canada-U.S. relations and being a voice for Manitoba’s business community. Here are a few examples of what we’ve been up to. A RESOURCE ON TRADE AND THE ECONOMY As Donald Trump kicked off his second term as
to support Manitoba’s preparations for potential U.S. tariffs. We’re grateful to the provincial government for recognizing the value of the Manitoba Chambers of Commerce’s role as the voice of business in our province. We encourage businesses to share their concerns with us, and we’ll share what we hear with the premier directly as we continue our work with the council. LISTENING TO LOCAL BUSINESSES It’s important for the Manitoba Chambers of Commerce to meet with Manitoba businesses across the province, have conversations with business leaders, learn about their specific challenges and understand the support they need. This past winter, we began co-hosting a series of roundtable discussions with local chambers of commerce, inviting representatives from businesses in the region to share their experiences, concerns and questions regarding U.S. trade relations with us firsthand. So far, we’ve visited Steinbach, Brandon, Portage la Prairie, Neepawa and west Winnipeg, gathering valuable feedback that helps us advocate on behalf of businesses.
president of the United States with announcements about tariffs on Canadian imports earlier this year, we knew businesses would be anxious. In a continued effort to keep Manitoba’s business community informed on trade, tariffs and the government’s response, the Manitoba Chambers of Commerce launched our Trade Portal. This one-stop shop is available online through our website to help our members and the business community navigate what it all means, find updates and resources, and ask questions or share feedback.
A VOICE ON MANITOBA’S U.S. TRADE COUNCIL Manitoba Premier Wab Kinew chose Manitoba Chambers of Commerce president and CEO Chuck Davidson to join the provincial government’s new U.S. Trade Council, created just days after the new U.S. president took office. The advisory group includes members representing a range of industries and sectors across the province, and was formed in January
MCC president and CEO Chuck Davidson (left) with the roundtable co-hosts from the Steinbach Chamber of Commerce: executive director Tessa Masi and vice-president Eugene Warwaruk.
5 SUMMER 2025
MANITOBA CHAMBERS OF COMMERCE IN ACTION
MORNING MOMENTUM WITH MANITOBA’S BEST
Hundreds of early risers have joined the Manitoba Chambers of Commerce for breakfast and a healthy dose of insight and inspiration as part of our ongoing MBiz Breakfast series and new Breakfast of Champions subseries. We launched the 2024-25 season with Mario Péloquin, CEO of VIA Rail, and continued to welcome an exceptional lineup over the fall and winter: • Paul Soubry, president and CEO of NFI Group, opened the Breakfast of Champions with an inspiring look at NFI’s Manitoba roots, global leadership in zero- emission transit and 250 new green jobs from its local expansion. • Candace Laing, president and CEO of the Canadian Chamber of Commerce, delivered a timely message urging Canada to go “all in” on economic transformation — tackling red tape, internal trade barriers and cross-border tensions. • John Bockstael, chair of Bockstael Construction, captivated the room with the story of his century- old family business and shared lessons on trust, adaptability and succession planning. • Finance Minister Adrien Sala joined us the morning after Budget Day to unpack highlights from the 2025 provincial budget, including payroll tax relief and progress on interprovincial trade barriers.
SURVEY SAYS …
Trade outlook, inflation and staffing top concerns for Manitoba businesses Even before President Trump’s official return to office, two-thirds of Manitoba businesses were raising red flags about renewed U.S. leadership and the risks to cross-border trade. That insight comes from the latest Manitoba Business Outlook Survey, commissioned by the Manitoba Chambers of Commerce (MCC) and conducted by Leger between Nov. 7 and Dec. 9, 2024. Now in its seventh year, the survey helps MCC track trends, identify issues and advocate effectively for Manitoba’s business community. Key survey highlights include: •
Workforce Woes: Nearly 1 in 5 businesses (19%) say attracting talent is their top challenge Inflation Pressures: 77% report being impacted by inflation, with half saying they raised prices Talent Pipeline Concerns: 86% agree Manitoba must better align education with industry needs to ensure youth see local career opportunities Green Momentum: 53% plan to invest in sustainability over the next five years
•
•
•
Find the full 2024 Manitoba Business Outlook Survey and past surveys on our website at jointhechamber.ca.
More than 300 business and community leaders joined us for our annual Budget Review Breakfast in March, featuring Finance Minister Adrien Sala.
6
SUMMER 2025
UNLOCKING THE POTENTIAL OF A REIMAGINED NORTH The Manitoba Chambers of Commerce travelled north to join industry leaders, government officials, Indigenous representatives, educators and local businesses in March to explore the economic future of northern Manitoba, as guests and partners of the Linkages Conference hosted by University College of the North in Thompson. Conference discussions highlighted the challenges and opportunities ahead for our northern communities. Linkages aligns with MCC’s mission to support business, foster economic resilience and advocate for strategic investments in communities in the north and across the province.
PRIORITIZING MANITOBA’S ECONOMIC GROWTH The Manitoba Chambers of Commerce welcomed the opportunity to participate in the 2025 provincial budget consultation process in February, engaging in a constructive dialogue with Finance Minister Adrien Sala and reinforcing the importance of collaboration between government and industry. MCC presented a pre-budget submission emphasizing practical, forward-looking recommendations to strengthen Manitoba’s economic competitiveness, including youth talent retention, early childhood workforce expansion and strategic investment in growth sectors like green energy and trade.
At the Manitoba legislature for the 2025 budget consultation, from left: Chuck Davidson, president and CEO, Manitoba Chambers of Commerce; Finance Minister Adrien Sala; Beverlie Stuart, MCC board chair; Elisabeth Saftiuk, MCC vice-president of policy and government relations.
LEVELLING UP: BOOSTING PRODUCTIVITY WITH AI The Manitoba Chambers of Commerce is launching a bold new AI training initiative to help small- and medium- sized enterprises (SMEs) boost productivity, competitiveness and growth — powered by $2 million in provincial funding. In partnership with The Winnipeg Chamber of Commerce, MCC will deliver practical tools, tailored training and mentorship to help SMEs assess their AI readiness and integrate solutions that drive innovation. This strategic investment ensures Manitoba businesses stay ahead of the curve, with MCC leading the charge as a champion for AI-powered growth across the province.
7 SUMMER 2025
MANITOBA CHAMBERS OF COMMERCE IN ACTION CONT.
DRIVING NORTHERN DEVELOPMENT AND PROSPERITY
Twelve new mineral development projects in northern Manitoba are getting a major boost through the Manitoba Mineral Development Fund (MMDF), fuelling more than $14.4 million in total capital investment. Projects span everything from gold, copper and zinc exploration to solar glass development and mining education, contributing to advancing Indigenous engagement, community readi- ness and workforce development.
Administered by the Manitoba Chambers of Commerce, the $20-million provincial fund continues to be a catalyst for inclusive growth. Since 2020, MMDF has backed 108 projects, created nearly 900 jobs, sparked 200-plus partner- ships and attracted $128 million in investment — powering long-term prosperity in the north.
EXPLORING MANITOBA’S ECONOMIC ENGINES The Manitoba Chambers of Commerce’s Economic Development Tours offer exclusive, all-access insight into Manitoba’s industries, communities and opportunities — without the logistical headaches. With round-trip transportation, meals and curated tours, these tours are a one-stop platform for strategic networking and economic discovery. Last year, we logged more than 4,000 kilometres over five tours to eight rural communities. In 2025, we’re hitting the road again, including new single-day formats for maximum impact with minimal time commitment. Our first 2025 tour was off to Steinbach in April for an intensive day exploring the region’s dynamic economy, from advanced ag practices and innovative manufacturing to homegrown food producers and local entrepreneurs.
Delegates visited Friesen Drillers as part of the single-day Economic Development Tour to Steinbach in April.
MANITOBA’S ROADMAP FOR A GREEN ECONOMY As industries, investors and governments worldwide transition to cleaner energy and sustainable supply chains, Manitoba has the opportunity — and the responsibility — to lead, innovate and grow when it comes to being green. This is the message the Mani- toba Green Advantage (MGA) program, a Manitoba Chambers of Commerce initiative, is sharing with the launch of its Roadmap for a Green Economy. The Roadmap outlines how the province can secure its role as a global leader in the green economy, fostering reconciliation, creating jobs and ensuring a sustainable future for all Manitobans. Calling for immediate investment and collaboration on three high-potential strategic pathways for the province, the Roadmap sets out actionable steps for businesses, policymakers and communities to work together. To read and download the roadmap, visit mbchamber.mb.ca/programs/manitobas- green-advantage. You’ll also find information about another new MGA initiative: a pilot program that provides practical tools, support and potential funding to small- and medium-sized enterprises wanting to embrace sustainability and enhance their resil- ience. ■
8
SUMMER 2025
Canadian Employers We want to hear from all $1000
LMI EMPLOYER SURVEY
Complete a brief Online Survey
Receive a $50 Gift Card
Help to improve education, training and employment-related programs and services.
ilmisurvey@fpdinc.ca 204.987.9570
Participate today!
9 SUMMER 2025
Employment and Social Development Canada
INTERPROVINCIAL TRADE
BREAKING DOWN BARRIERS THE IMPORTANCE OF INTERPROVINCIAL TRADE
I n a time of tariffs and economic uncertainty, Canadians are relying on each other more than ever for goods and services. Interprovincial trade sounds like a no-brainer these days, but, frankly, it’s complicated. Those looking to move products east to west — as opposed to south — may face seemingly impossible barriers, whether they’re infrastructural, geographical, political or due to free trade regulations. “It shouldn’t be easier to trade with other countries than within our own provinces — but for many businesses, that’s the reality,” says Randall Zalazar, director of government relations for the Canadian Chamber of Commerce. Zalazar says interprovincial trade is crucial right now since “there’s no better place to find certainty than at home.” It also sends the right signals to investors looking for stable, predictable environments with clear potential for growth. “On both counts, provinces like Manitoba will have BY LINDSEY WARD
a chance to lead,” he says. “Their economy will be better off for it.” A 2021 index from the Montreal Economic Institute suggested that if all trade barriers had been eliminated in Manitoba in 2020, the province’s gross domestic product per capita would be nearly $5,000 higher in 2030. That’s comparable to Ontario’s GDP per capita. “In Manitoba, the average individual would be about $5,000 richer if you dropped the trade barriers,” says Jeff Griffiths, director of the Skills, Innovation and Productivity Centre for the Calgary- based Canada West Foundation, a public policy think tank focused on Western Canadian issues. Griffiths says Manitoba is second only to Alberta in having the fewest number of exemptions in the Canadian Free Trade Agreement — a 327-page document with 200 pages of exemptions. While assets like Manitoba Hydro and agriculture are more challenging to open, there are areas that have seen recent movement.
10
SUMMER 2025
INTERPROVINCIAL TRADE
For example, Manitoba is positioned to capitalize on its robust alcohol distilleries — a product of agricultural industries — after it recently signed on to a major agreement between most provinces to allow beer and spirits to flow freely around the country. The province is also part of the New West Partnership Trade Agreement — an internal free trade deal between the four Western provinces — and it joined the federal government’s Trucking Pilot Project in September 2024, with the goal of strengthening the links of Canada’s supply chain. Lumber and other forest products should also be looked at as highly valuable resources in Manitoba, Griffiths says, and their movement interprovincially would especially be of value to northern Manitoba’s economy. “There’s a pretty vibrant manufacturing base in Manitoba,” he says. Internal trade barriers don’t solely apply to physical goods; skilled workers in areas such as farming, manufacturing, trucking and even insurance can be halted at provincial borders if they don’t meet licensing requirements. “The Insurance Bureau of Canada has pointed out that the complexity of these requirements makes it harder for (insurance) adjusters to move between provinces,” Zalazar says. “Since Manitoba is home to several major insurance companies, there’s a clear opportunity to make progress here.”
SUBMITTED PHOTO
“It shouldn’t be easier to trade with other countries than within our own provinces — but for many businesses, that’s the reality.” — Randall Zalazar, director of government relations for the Canadian Chamber of Commerce
Internal trade barriers don’t solely apply to physical goods; skilled workers in areas such as farming, manufacturing, trucking and even insurance can be halted at provincial borders if they don’t meet licensing requirements.
11 SUMMER 2025
INTERPROVINCIAL TRADE CONT.
“In Manitoba, the average individual would be about $5,000 richer if you dropped the trade barriers.” — Jeff Griffiths, director of the Skills, Innovation and Productivity Centre for the Calgary-based Canada West Foundation
SUBMITTED PHOTO
said we should do this. Let’s just do it. Let’s drop the barriers. Let’s drop the restrictions. Let’s build the infrastructure. Let’s invest in trade corridors across and between the provinces that allows us to do more trade internally,” he says. “Let’s use this crisis as a catalyst for change. I think most people in Canada would be in favour of it.” Whether or not we are facing an economic recession, our efforts to help businesses and workers to trade and move more seamlessly might just put Canada on the map, Zalazar says. “Removing internal trade barriers will not solve all our economic challenges, but that is not the point,” he says. “It should be seen as a strong signal that Canada is a good place to do business — and that governments at all levels are focused on making it easier, not harder, to operate here.” ■
Food for Canadians Act rules for interprovincial trade. “We’ve cleaned up a lot of the little things. A report that Canada West produced back in 2019 mentions differences between provinces on the size of packages allowed for coffee creamers — that’s now gone, thankfully, ” Griffiths says, referring to the individual pods you see at restaurant tables. “But there are still lots and lots of non-tariff barriers to trade that frankly don’t seem to make a lot of sense.” Griffiths says now is the time to keep with the spirit of Section 121 of the Canadian Constitution — which says all "articles of the growth, produce or manufacture of any one of the provinces shall, from and after the union, be admitted free into each of the other provinces." “We have an opportunity now. There seems to be some political will — the council, the federation, all the premiers got together and
Yet progression in all areas, of course, depends on the breakdown of barriers. A shift in overall attitudes and tools, such as trade commissioners who specialize in facilitating local rather than international trade, could help Manitobans do better business with each other and their fellow Canadians. When it comes to the Canadian Free Trade Agreement, removing specific product requirements from province to province could make all the difference in a small business owner’s life. Griffiths notes that plenty of issues exist — particularly in the agricultural and agrifood sector — that add cost and complexity for producers. These issues include everything from different provincial regulations on the recycled content of packaging to overlapping regulations for inspections in meat processing for selling products within a province versus the Safe
12
SUMMER 2025
WORLD TRADE CENTRE WINNIPEG
C2 CUSTOM FURNISHINGS EXPANDS FOCUS ON EXPORTS
BY JENNIFER MCFEE
A self-described “accidental entrepreneur” continues to forge forward with a focus on high-quality furnishings. Carla Coyle, president and CEO of C2 Custom Furnishings, embarked on a unique entrepreneurial journey. When she left her previous position, she was three months pregnant — yet she strongly believed everything would work out. “Shortly after giving my notice, a former client reached out to me for a project bid. I was awarded the contract, which served as the catalyst for starting my company,” she says. “In the early days, I focused on identifying the markets I wanted to serve and honing my strengths to best assist my customers. Fifteen years later, I’ve experienced sig- nificant growth in both product offerings and the scope of my busi- ness, collaborating with incredible clients.” The Winnipeg-based company and its associated manufacturers specialize in producing high quality commercial furniture, upholstery and mattresses, and they also offer the innovative GoodKnight Bed Bug Control Bed. “My focus lies in providing locally made solutions for the commercial, hospitality and health-care indus- tries,” Coyle says. “We pride ourselves on creating durable products that are designed to last while also ensuring a low to- tal cost of ownership for our clients.” With support from World Trade Centre Winnipeg, Coyle is now look- ing to expand the business into international markets. She recently attended the World Trade Center Association’s 55th Global Business
PHOTO BY MEMENTO
“I love the opportunity to work with clients across Western Canada, which has given me a chance to explore our beautiful country.”
Forum in Marseille, France, which proved to be an invaluable op- portunity for forging international connections. “WTC Winnipeg has been instru- mental in benefiting my business. Their trade education programs and services, now highlighted by FITTskills (Forum for International Trade Training), provided me with the knowledge and confidence to pursue exporting and unlock global opportunities,” she adds. “I’ve also utilized their market research services. I highly recom- mend WTC Winnipeg to other busi- ness owners seeking growth and expansion.” Over the years, the business has celebrated many successes — and Coyle even views challenges in a positive light. “One of my greatest successes has been working with clients on large projects from inception to comple- tion while enjoying the process and team collaboration. I love the op- portunity to work with clients across
— Carla Coyle, president and CEO of C2 Custom Furnishings
Western Canada, which has given me a chance to explore our beautiful country,” she says. “Challenges arise regularly, but I choose not to let them get in my way. Instead, I focus on learning from each experience, which often leads to unexpected ways of growth for my business.” Looking ahead, Coyle is excited about what the future will bring for C2 Custom Furnishings. “I am launching a new product that I will be exporting,” she says. “It is thrilling — and it will also continue my collaboration with WTC Winnipeg.”
13 SUMMER 2025
SUPPORT LOCAL
MANITOBANS EMBRACE ‘SUPPORT SENTIMENT LOCAL’
Michael Mikulak, executive director of Food & Beverage Manitoba PHOTO BY DARCY FINLEY
14
SUMMER 2025
SUPPORT LOCAL
T he “support local” sentiment is alive and well among Canadians in 2025, and Manitobans are embracing it in a big way. Soon after the new U.S. administration started threatening — and imposing — new tariffs on Canadian imports, many of us vowed to spend less on American products. The Manitoba government got in the game in early February, launching a “Support Manitoba. Buy Local.” campaign. Manitobans are following through, according to Food & Beverage Manitoba (FabMB), an industry-led, not-for-profit association that supports hundreds of food and beverage processing and associate members across the province. Executive director Michael Mikulak says members have been sharing that this January and BY JANINE LEGAL
The Manitoba government got in the game in early February, launching
February, traditionally the slowest months of the year, were some of the busiest they’ve ever had. Many shoppers these days are looking for localized packaging logos in stores, and they can easily identify FabMB’s purple and gold “Manitoba Made” stamp or the Blue Cow identifier on Canadian dairy products used by association members. Now, more than ever, consumers are leaning into it. “Retailers are proactively reaching out to us,” Mikulak says. Choosing to buy local is important for the long-term sustainability of the economy, according to Kelsey Marcotte, digital and content marketing specialist for WeMB, an organization that provides supports to women entrepreneurs in growing their businesses.
a “Support Manitoba. Buy Local.” campaign.
Delivering the energy that drives our economy
Manitoba is powered by its people. Over 5,000 dedicated Manitobans work together to keep the lights on and the gas flowing for businesses across the province.
15 SUMMER 2025
SUPPORT LOCAL CONT.
Kelsey Marcotte (LEFT) and Alanna Keefe of WeMB. PHOTO BY DARCY FINLEY
times of economic uncertainty, supporting the local economy is essential to survival.” However, while Mikulak of FabMB is the first to fully support local brands, he says it’s not a standalone solution. “It’s important that Canadians participate in this kind of thing — buy Manitoba, buy local. We’ve been promoting that for decades, but we have to be a little bit careful about it as well,” he warns.
“It creates jobs, reduces reliance on suppliers external to our province and creates a diverse marketplace for Manitobans to thrive,” she says. “We’ve seen this surge of ‘support local’ before — the onset of the COVID-19 pandemic was the catalyst, launching the term into our everyday vocabulary, but small- and medium-sized business owners have been shouting it from the rooftops for decades. In
“Manitoba has a strong sense of community, especially among women and entrepreneurs, and the [buy local] sentiment is deepening connections both within the ecosystem and with consumers.” — Kelsey Marcotte, digital and content marketing specialist for WeMB
16
SUMMER 2025
ENJOY DAZZLING DINING FROM POUTINE TO PRIME BEEF
BLUESTONE COTTAGE Delicious nutrient-dense breakfast and lunch.
ALENA ITALIAN KITCHEN Rustic handmade Italian pastas, woodfired pizza, and rotisserie.
PEASANT COOKERY Good for the soul, made- from-scratch recipes feature local ingredients.
UPTOWN Sleek design inspired by the Japanese steakhouse.
529 WELLINGTON A one-of-a-kind dining experience featuring Canadian prime beef and fresh lobster.
LET US
YOU
PRAIRIE’S EDGE Locally sourced, prairie-inspired cuisine.
529 WELLINGTON | 529wellington.ca UPTOWN | 529uptownwpg.com PEASANT COOKERY | peasantcookery.ca PRAIRIE’S EDGE | prairiesedgemb.com ALENA ITALIAN KITCHEN | alenakitchen.com BLUESTONE COTTAGE | bluestonecottage.ca BISTRO BORÉAL | wowcatering.ca
BISTRO BORÉAL Stelar soups, saads, sandwiches and bowls celebrating Manitoba’s multi-cultures.
WOWHOSPITALITY.CA
17 SUMMER 2025
SUPPORT LOCAL CONT.
“To support our local producers and farmers, we also have to support their access to the global market.” — Michael Mikulak, executive director of Food & Beverage Manitoba
“Our food system is really integrated. We have a globalized economy for a reason. It keeps prices low. A truly self-sufficient local food system is not what most people would want — that’s going to be a lot of potatoes and cabbage.” In the long run, Mikulak says Manitoba needs to be advocating for free trade. “We are a massive exporter of food,” he says. “If we stopped, a lot of people would starve.” Mikulak adds that Canada is one of the largest exporters in the world, so there’s a danger of economic protectionism with “everybody for themselves” — and that just doesn’t work. “We don’t want to simplify. We need to look at the bigger picture. It can’t be either/or; it has to be both, especially with the agri-food system — the largest sector of our economy, bigger than auto. It’s a massive sector. It relies on exports,” he says. “To support our local producers and farmers, we also have to support their access to the global market.” Still, supporting local is a good step. WeMB’s Marcotte says there are many ways Manitobans can support local businesses beyond just with their wallet. Other ideas include leaving positive reviews and recommending local businesses to friends and family, following and engaging with local businesses on social media to boost their visibility, and connecting with organizations like WeMB and the local chambers of commerce across the province. “Manitoba has a strong sense of community, especially among women and entrepreneurs, and the [buy local] sentiment is deepening connections both within the ecosystem and with consumers,” she says. “The
with your community helps build relationships and loyalty.” Mikulak also points out that supporting local isn’t always possible for everyone, and it may even be out of financial reach for some. “If you’re living on a tight budget, you have to be able to feed yourself,” he says. “Manitoba should be proud of its products — the fact that we feed the world. Wherever you can, support and buy local. [But] let’s keep our minds on the globe. Let’s be measured in our response.” ■
sentiment is hitting hard for everyone, not just business owners. We’ve heard firsthand from WeMB clients the impact current tariff threats are having on their businesses. We encourage business owners to reach out. We are here to help.” Marcotte suggests some practical ways for local businesses to take advantage of the increased interest in supporting homegrown endeavours. These can include collaborating with other businesses — partnering to offer bundles or discounts — and offering delivery or pickup options, as well as ensuring they’re listed in all local business directories. “The easier business owners can make it for shoppers to access their products, the better,” she says. “Entrepreneurs can highlight how spending money at home directly impacts their business, and how it creates jobs, supports local suppliers and contributes to a sustainable economy. Don’t be afraid to get personal — sharing information and actively engaging
The Manitoba government has set up an online directory to make it easier to support farmers, producers, businesses and workers here at home. Visit gov.mb.ca/buylocal
18
SUMMER 2025
FLAGGING LOCAL OPTIONS
FLAGGING LOCAL OPTIONS HELPING SHOPPERS IDENTIFY CANADIAN PRODUCTS W hen the growing “support local” sentiment started to ramp up again this spring thanks to the BY SHERRY KANIUGA
SUBMITTED PHOTOS
products, and it’s working on bringing in even more homegrown items over the next few weeks and months, Baranyk says. “When a business brings in locally made products for customers, you’re helping those businesses succeed — but it also often means you’re offering really good, unique products that people may not find at the big retail chains,” Baranyk says. “It gives customers a chance to try something new and different, while supporting two local businesses at the same time.” As staff continue to put the little flags around the store, they know they need to do their research, Baranyk adds. “We want to be certain that the product is truly Canadian. We get the information right from our suppliers, so when we put up a label, we know it’s correct.” As summer approaches, Harry’s Fine Foods also connects with nearby growers — including right in St. Andrews — to offer locally grown fresh produce, such as cucumbers, lettuce, tomatoes, dill and garlic, Baranyk says. “Customers really enjoy the local produce, because it’s so fresh — and you can really taste the difference in produce that’s grown locally.”
threat and reality of tariffs on Canadian exports, the staff of a family-owned grocery store in the R.M. of St. Andrews got busy making it easy for customers to find homegrown options. They placed hundreds of mini Canadian flags next to product price tags all around the Harry’s Fine Foods store, allowing shoppers to instantly recognize which products are made here. “Our customers want to choose locally made products. This way, they don’t have to guess or spend time reading the label,” says Harry’s Fine Foods owner Mary Baranyk. The full-service grocery store with a small-town feel has a large produce department, a bakery, a deli with hot food options, a fresh meat department, a pharmacy and more. “Our deli supports Canadian and locally made products” reads a sign taped to the deli counter, and a “PROUDLY CANADIAN” message is part of the rotating display sign outside the store. The store is already known among its loyal customers for carrying a lot of Canadian and Manitoba-made
19 SUMMER 2025
CHAMBERS OF THE FEDERATION
CHAMBERS OF THE FEDERATION: HOW THE CHAMBER NETWORK IS HELPING COMPANIES AND COMMUNITIES
BY MCC STAFF WITH FILES FROM WENDY KING
Pictured above: Meeting of the Chambers of the Federation in Toronto on March 3. From left: Jamie Moses, minister of Business, Mining, Trade and Job Creation (Manitoba); Chuck Davidson, president and CEO, Manitoba Chambers of Commerce; Prabha Ramaswamy, CEO, Saskatchewan Chamber of Commerce; Veronique Proulx, president and CEO, Fédération des chambres de commerce du Québec; Doug Ford, premier of Ontario; Tim Houston, premier of Nova Scotia; Daniel Tisch, president and CEO, Ontario Chamber of Commerce; Rhonda Tulk-Lane, CEO, Atlantic Chamber of Commerce; and Shauna Feth, president and CEO, Alberta Chambers of Commerce. SUBMITTED PHOTO
M anitoba’s economy is totalling approximately $42 bil- lion annually. Each year, Manitoba exports $18-billion worth of goods south of the border, supported by more than 1,800 local companies actively engaged in U.S. markets. This robust trading relationship is a cornerstone of the province’s economic vitality and global competitiveness. Canada’s significant economic deeply rooted in trade, with two-way commerce with the United States
policy and government relations at the Manitoba Chambers of Commerce. “This shift has introduced new uncertainties and significant challenges for businesses.” Given the climate of geopolitical uncertainty, the provincial chamber says that dismantling interprovincial trade barriers — the rules, regulations or restrictions that make it harder for businesses to buy, sell or move goods and services between provinces — is no longer an option; it’s a necessity.
reliance on the United States has been subject of much analysis and debate among economists and policymakers. According to the Manitoba Chambers of Commerce, this heavy reliance exposes Canada to fluctuations in U.S. economic conditions and trade policies and has made us particularly vulnerable. “The change in administration south of the border has resulted in a significantly altered trading and economic landscape compared to just a few months ago,” says Elisabeth Saftiuk, vice-president of
20
SUMMER 2025
CUSTOMIZED TRAINING SOLUTIONS FROM MANITOBA’S TRUSTED PROVIDER Red River College Polytechnic helps meet Training You Can Trust
• 595 custom and contract training solutions developed • 114 organizations trained
the needs of Manitoba’s employers — while also helping to grow the local economy — by working closely with organizations like yours to provide in-demand, practical skills through customized training that will help you stay ahead during times of change and give you a competitive edge.
• Proven approach that aligns with our new way of working • Micro-credential courses to quickly upskill your team • Eligible for government training grants
LEARN MORE rrc.ca /industry
CHAMBERS OF THE FEDERATION CONT.
and accelerating the renewal of the Canada-United States-Mexico Free Trade Agreement. The Ontario Chamber emphasized that the most effective way to encourage co-ordinated action from all premiers was through a unified recommendation from all provincial chambers. Tisch successfully brought together all provincial and territorial chamber leaders to collaborate in a unified way — an approach that was met with enthusiastic support from his colleagues. “This kind of collaboration comes naturally to all of us: the very concept of chambers of commerce is to bring leaders together to achieve things none of us could achieve alone,” Tisch says. Saftiuk agrees, adding that local chambers throughout the country are playing an important role. “Chambers of commerce can serve as stabilizing anchors, trusted advocates and powerful connectors for businesses navigating change,” she says. “They are a trusted source of information and can provide timely, relevant and credible guidance.” To support businesses during this period of uncertainty, the Manitoba Chambers of Commerce has launched a comprehensive Trade Portal on its website, offering timely and reliable information related to trade and tariffs. The Trade Portal can be accessed by visiting the chamber’s website: mbchamber.mb.ca/advocacy/ trade-portal “We are doing what we can to ensure we are a trusted vehicle for delivering credible information to businesses, helping them navigate challenges, seize opportunities and make informed decisions,” Saftiuk adds. “Our chamber exists — and draws its strength and relevance — from the business community we serve, and our unwavering focus is to support that community always, but especially during times like these.” ■
“Many interprovincial trade barriers come from provincial regulations, like licensing, certification rules or differing standards,” Saftiuk adds. “Without co- ordination amongst provinces, these rules persist or even multiply, making it difficult for businesses to operate freely across borders.” In response to the urgency of the moment and the growing need for collaboration and co-ordination, the Ontario Chamber of Commerce convened provincial chambers from across the country in March to launch a new, purpose-driven initiative called “Chambers of the Federation.” “The idea for Chambers of the Federation came from a meeting I had last summer with Ontario Premier Doug Ford,” says Daniel Tisch, president and CEO of the Ontario Chamber of Commerce. “I had requested the meeting to discuss his priorities as chair of the Council of the Federation and to add a key priority to his agenda: the dismantling of interprovincial trade barriers.” Recognizing that provinces and territories have a unique opportunity to drive long-term economic growth by strengthening domestic trade, investment and workforce mobility, this initiative — modelled after the premiers’ Council of the Federation — underscores the need for bold, co-ordinated action to build a more competitive economy rooted in a strengths-based approach. “The U.S. tariff and trade crisis has created a new urgency for this kind of collaboration, as Canada seeks to become more competitive and more resilient,” Tisch adds. “The Chambers of the Federation can play a key role in making that vision a reality.” The Chambers of the Federation outlined four urgent priorities for action: eliminating barriers to interprovincial trade; committing to the development of a national East-West energy corridor with the necessary infrastructure; strengthening domestic procurement and local supply chains;
“The change in administration south of the border has resulted in a significantly altered trading and economic landscape compared to just a few months ago.” — Elisabeth Saftiuk, vice-president of policy and government relations at the Manitoba Chambers of Commerce SUBMITTED PHOTO
22
SUMMER 2025
1963 1963 1965
TODAY
CELEBRATING 60 YEARS OF BUILDING IN MANITOBA For six decades, PCL has been committed to shaping the skyline of Manitoba. Together, we will create a community that not only thrives but serves as an inspiration for generations to come.
23 SUMMER 2025
CANOLA 101
CANOLA 101: A UNIQUELY CANADIAN CROP
C anola is often referred to as a made-in-Manitoba success story. Co-created by University of Manitoba researcher Baldur Stefansson, canola became commercially available to producers in 1978. Since then, it has grown to become the biggest cash crop not only in Manitoba but the entire country based on farm cash receipts. A recent analysis conducted by GlobalData Plc on behalf of the Canola Council of Canada showed Canadian-grown canola generates $43.7 billion in economic activity in this country each year, including 206,000 jobs and $16.3 billion in wages. Here in Manitoba, canola contributes $6.7 billion and more than 35,000 jobs to the provincial economy on an annual basis. Despite its overwhelming BY JIM TIMLICK
in it. It’s such a foundational product.” The name “canola” is a contraction of two words: “Can” as in Canada and “ola,” which means oil in Latin. Canola seed is harvested and crushed into two separate parts — oil and meal. Canola oil is the product consumers are most familiar with. It’s most commonly used for cooking oil but is also a key ingredient in products such as margarine and bread as well as biodiesel fuel, printing inks and even de-icer for airplanes. Canola meal, essentially the leftover part of the seed after it is crushed for oil, is used in a wide range of other products including as a protein supplement for dairy cows to increase milk production, as well as in snack bars and pet food.
success, canola remains under the radar among many folks outside the agricultural community. “It is really under-known and under-appreciated in terms of the value that it has and the fact that it was made right here in Manitoba,” says Delaney Ross Burtnack, executive director of the Manitoba Canola Growers Association (MCGA). “I don’t know that most people realize it’s one of the most affordable oils and one of the most versatile oils. It’s just taken for granted. Your french fries at most restaurants will have been cooked in it. Whatever kind of pre-made meal you had probably had canola in it. Your hand lotion may have some canola oil in it. You may have driven your vehicle to pick up groceries using a renewable fuel that has canola
24
SUMMER 2025
CANOLA 101
A recent analysis conducted by GlobalData Plc on behalf of the Canola Council of Canada showed Canadian-grown canola generates $43.7 billion in economic activity in this country each year, including 206,000 jobs and $16.3 billion in wages. Here in Manitoba, canola contributes $6.7 billion and more than 35,000 jobs to the provincial economy on an annual basis.
family-owned farm near the town of Wawanesa and has grown canola since its introduction. Ellis says the threat tariffs pose to producers is two-fold. The risk of Chinese and U.S. tariffs has caused canola prices to drop dramatically, forcing producers to decide whether to hold on to the product they have in storage until prices rebound or sell it now at a deep discount. This spring, many farmers faced the critical decision of whether to plant canola or pivot to another crop that may pose less risk to their bottom line. “It’s just the uncertainty. You just don’t know if (tariffs) are going to be there. If the tariffs are going to be there, then we might not be able to move this stuff,” Ellis says.
situation. The U.S. president continues to shift course on tariff policy — announcing new measures, reversing them, introducing reciprocal tariffs and then pausing implementation — creating uncertainty for trading partners and businesses alike. Premier Wab Kinew said at the Royal Winter Fair exhibition in Brandon in the early spring that it’s not clear what happens next with this country’s largest trading partner. “Based on what we’ve seen so far, who’s to say he’s not going to change his mind an hour later or a day later or a month later,” Kinew said during a scrum with reporters. That uncertainty is concerning for producers like Warren Ellis, who operates a small
“It’s kind of amazing,” Ross Burtnack says. “We keep discovering new ways that canola has more and more benefits.” While the story of canola has been largely positive, there are concerns about its immediate future and the people who grow it. In March, China imposed retaliatory tariffs on $2.6-billion worth of agriculture and food products including a 100 per cent tariff on canola oil. That could have a huge impact on canola production here and in the rest of Canada, since China is the second largest importer of Canadian canola oil in the world. The ongoing trade tensions between Canada and the U.S. are further complicating the
25 SUMMER 2025
CANOLA 101 CONT.
“It’s kind of amazing. We keep discovering new ways that canola has more and more benefits.” — Delaney Ross Burtnack, executive director of the Manitoba Canola Growers Association (MCGA)
26
SUMMER 2025
CANOLA 101 CONT.
“(Canola) is one of the major crop receipts and that’s where we get a lot of our cash flow. Tariffs create instability and unpredictability, and that’s almost as bad as anything else for us; it means reduced marketing options and cash flow.”
— Warren Ellis, who operates a small family-owned farm near the town of Wawanesa
PHOTOS COURTESY OF MANITOBA CANOLA GROWERS ASSOCIATION
“This isn’t about just having a cheque,” she says. “It’s about understanding the very complex damage that has been done to farmers and … making sure they are compensated for those losses so they can pay their bills and feed their families. This isn’t some nameless, faceless company. It’s 6,500 farm families in Manitoba that are going to struggle because of politics.” Ross Burtnack stresses it’s important the agricultural and business communities stand together to fight the threat of tariffs. “It’s not just agriculture that’s affected by this. It’s all of Manitoba’s economy and all of Canada’s. We’re too small not to work together.” ■
Ross Burtnack concedes there isn’t much canola producers can do to protect themselves against the threat of Chinese and U.S. tariffs. She says that’s why organizations like the MCGA and the Canola Council of Canada have undertaken lobbying efforts in the U.S. to help decision-makers in that country understand how tariffs will harm people in both countries and encourage them to begin trade negotiations. If tariffs remain in place over the long term, Ross Burtnack hopes the federal and provincial governments in this country will provide some form of financial compensation that matches what farmers have lost due to such levies. The last thing farmers need is another loan, she adds.
“For farmers, it really cramps our style. (Canola) is one of the major crop receipts and that’s where we get a lot of our cash flow. Tariffs create instability and unpredictability, and that’s almost as bad as anything else for us; it means reduced marketing options and cash flow.” One of Ellis’s concerns is that if the threat of tariffs causes some farmers to temporarily hit pause on canola, that could lead to a shortage of canola for export if and when those tariffs are lifted — prompting some countries to look elsewhere for their supply. “That could be almost as bad as tariffs because if the market’s demanding and you don’t fill that market, then the market goes someplace else,” he adds.
27 SUMMER 2025
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48Powered by FlippingBook