SUPPORT LOCAL CONT.
“To support our local producers and farmers, we also have to support their access to the global market.” — Michael Mikulak, executive director of Food & Beverage Manitoba
“Our food system is really integrated. We have a globalized economy for a reason. It keeps prices low. A truly self-sufficient local food system is not what most people would want — that’s going to be a lot of potatoes and cabbage.” In the long run, Mikulak says Manitoba needs to be advocating for free trade. “We are a massive exporter of food,” he says. “If we stopped, a lot of people would starve.” Mikulak adds that Canada is one of the largest exporters in the world, so there’s a danger of economic protectionism with “everybody for themselves” — and that just doesn’t work. “We don’t want to simplify. We need to look at the bigger picture. It can’t be either/or; it has to be both, especially with the agri-food system — the largest sector of our economy, bigger than auto. It’s a massive sector. It relies on exports,” he says. “To support our local producers and farmers, we also have to support their access to the global market.” Still, supporting local is a good step. WeMB’s Marcotte says there are many ways Manitobans can support local businesses beyond just with their wallet. Other ideas include leaving positive reviews and recommending local businesses to friends and family, following and engaging with local businesses on social media to boost their visibility, and connecting with organizations like WeMB and the local chambers of commerce across the province. “Manitoba has a strong sense of community, especially among women and entrepreneurs, and the [buy local] sentiment is deepening connections both within the ecosystem and with consumers,” she says. “The
with your community helps build relationships and loyalty.” Mikulak also points out that supporting local isn’t always possible for everyone, and it may even be out of financial reach for some. “If you’re living on a tight budget, you have to be able to feed yourself,” he says. “Manitoba should be proud of its products — the fact that we feed the world. Wherever you can, support and buy local. [But] let’s keep our minds on the globe. Let’s be measured in our response.” ■
sentiment is hitting hard for everyone, not just business owners. We’ve heard firsthand from WeMB clients the impact current tariff threats are having on their businesses. We encourage business owners to reach out. We are here to help.” Marcotte suggests some practical ways for local businesses to take advantage of the increased interest in supporting homegrown endeavours. These can include collaborating with other businesses — partnering to offer bundles or discounts — and offering delivery or pickup options, as well as ensuring they’re listed in all local business directories. “The easier business owners can make it for shoppers to access their products, the better,” she says. “Entrepreneurs can highlight how spending money at home directly impacts their business, and how it creates jobs, supports local suppliers and contributes to a sustainable economy. Don’t be afraid to get personal — sharing information and actively engaging
The Manitoba government has set up an online directory to make it easier to support farmers, producers, businesses and workers here at home. Visit gov.mb.ca/buylocal
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SUMMER 2025
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