TOURISM IN MANITOBA CONT.
“We've really found that our ‘Canada's Heart is Calling’ brand is resonating. That brand speaks to pride of place.”
— Angela Cassie, chief operating officer for Travel Manitoba
Lake Winnipeg Inukshuk (LEFT) Historic East Entrance Gate, Riding Mountain National Park
“We've really found that our ‘Canada's Heart is Calling’ brand is resonating. That brand speaks to pride of place,” Cassie says. And while it wasn't specifically designed to encourage Manitobans to choose staycations as an alternative to cross-border travel amid economic and political uncertainty, the brand “speaks to this moment,” she adds. “That brand speaks to the heart-stirring experiences here in Manitoba, and we'll continue to renew our focus on encouraging and welcoming Manitobans to discover things that are in their own backyard.” The average Manitoban spends a little over $100 per visit while travelling in the province, while interprovincial and American travellers spend closer to $500 per visit. Overseas visitors from as far away as Australia, Germany and the United Kingdom tend to stay longer because they are coming from farther away and, as a result, spend nearly $1,500 per stay. Travel Manitoba aims to grow
to rolling hills, rugged terrains with incredible vistas and countless lakes. Manitoba's arts and culture sectors also play a significant role in attracting visitors through festivals, events, performing arts and exhibitions. In addition, Travel Manitoba notes an increased interest in agri-tourism, with field-to-fork experiences having the potential to complement an already sizzling culinary scene.
tourism in the coming year by encouraging visitors to stay longer with diversified multi-day experiences. Many travellers are attracted to Manitoba for the wealth of breathtaking natural wonders, including polar bear, beluga whale and northern lights seasons in Churchill; world-class hunting and fishing experiences; and a variety of landscapes from big-sky prairies
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SUMMER 2025
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