A surprising number of Canadian entrepreneurs
have learned that sweet dreams are made of
European stonewashed linen, along with super-
soft muslin and silk pillowcases. Six years ago,
three friends in Vancouver — Anna Heyd, Oana
Papuc and Vivian McCormick — discovered
they shared a passion for high-quality linen. So
they founded Flax Home (shopflaxhome.com)
to produce the kind of bedding they wanted in
their own homes — ethically produced designer
sheets and duvet covers made from luxurious
material that gets softer as it ages. They've since
expanded their product line to include quilts,
waffled bath sheets, chic French-linen bathrobes
and oversized dish towels so beautiful you won't
want to get them wet.
Similarly, Hush (hush.ca) founders Lior Oyahon
and Aaron Spivak started out in 2017 making
weighted blankets, and then branched out to
produce mattresses and bed frames, robes,
bamboo sheets and silk pillowcases, which help
to prevent frizzy hair and morning face wrinkles.
Sleep Country Canada was so impressed, it
bought a controlling interest in Hush in 2021.
This January, it bought another startup that was
born in 2017, Silk and Snow (silkandsnow.com).
Andrew Chow and two partners wanted to make
a more eco-friendly mattress-in-a-box, using
non-toxic materials and organic cotton covers.
From there it was a short leap to making knitted
weighted blankets, silk pillowcases and bedding
made from muslin, European flax linen and
Egyptian cotton. Then they upped the ante with
silky sleep masks, luxe bath towels and throws
made from alpaca wool imported directly from
the Peruvian Andes.
FLAX HOME
SILK AND SNOW
Cont'd on page 98
Parade of Homes SPRING 2023 97
