Manitoba Chamber of Commerce
Issue link: http://publications.winnipegfreepress.com/i/70344
PEMBINA VALLEY ALTONA & DISTRICT CHAMBER OF COMMERCE MORDEN & DISTRICT CHAMBER OF COMMERCE MORRIS & DISTRICT CHAMBER OF COMMERCE PLUM COULEE & DISTRICT CHAMBER OF COMMERCE Pour it on: Jonny's Java owners Andy Wiebe (far left), Jon Plett and Jeff Hoeppner are big on customer service. Photo credit: Vision Awake Photography Like Wiebe and Hoeppner, Plett finds immense pleasure in a carefully-crafted cup, and treats Jonny's Java as a means to serve not just coffee, but the community and his fellow man. To the uninitiated, he can sound obsessive at first blush, able to rattle off an endless list of varietals from Guatemala, El Salvador and Ethiopia. But as true coffee-lovers can attest, there's more to life than plain old drip brews, and the pursuit of perfection can be as rich and rewarding as fine wine or haute cuisine. "Coffee is actually the most complex food item in the world," he explains. "Wine has about 74 chemical components, but coffee averages about 1,400." Plett's passion carries over to preparation — he's a big fan of the single-brew process — and to those who provide him with top-quality product. The Jonny's Java team deals only in direct-trade coffees, which pay farmers from 20% to 40% more than fair trade or market value. "Our roaster goes straight to the coffee farm and buys directly from the farmer," he explains. "That way … there aren't a lot of people in the middle to take >> ROSENORT & DISTRICT CHAMBER OF COMMERCE WINKLER & DISTRICT CHAMBER OF COMMERCE NEW & NOTEWORTHY >> Bet you didn't know Canada's 4-H movement was founded in Roland, Man. More than 175 clubs across the province are taking part in celebrations leading up to its 100th anniversary in 2013. Equipment manufacturer MacDon Industries Ltd. got into the spirit of head, heart, hand and health by decorating a limited-edition self-propelled windrower with 4-H images. 4-H Canada is partnering with clubs and Food Banks Canada to collect food and raise funds for local foodbanks. www.4-h-Canada.ca >> In breaking news, CBC's The National anchor Peter Mansbridge will be the special guest at the Winkler and District Chamber of Commerce 2012 P.W. Enns Business Awards Gala Nov. 1, 6:30 p.m., in Winkler. Call (204) 325-9758. MBiz June 2012 17 PEMBINA VALLEY